Digital Marketing & Communications Program
Build the Marketing Skills to Lead in a Digital World
From SEO to social strategy, you'll learn how to create campaigns that connect, convert, and grow. Gain the foundation, confidence, and credentials to take the next step.
What You'll Gain
Learn the Skills That Today's Marketers Need
Create data-driven marketing strategies that deliver measurable ROI.
Learn SEO, social, email, mobile, and paid media tactics.
Develop integrated campaigns that connect strategy and storytelling.
Use analytics tools to track and optimize performance.
Build a professional marketing plan you can show employer.
Industry-Recognized Credentials
- Earning this certificate qualifies for dual certification with the American Marketing Association and Digital Marketing Institute—no exams required.
Why Choose UC Irvine Continuing Education
- University Prestige: Backed by the world-class University of California, Irvine — trusted by employers globally.
- Flexible Online Format: Learn anytime, anywhere, while you work — take individual courses or the entire program at your own pace.
- Expert Instructors: Courses taught by marketing professionals with real-world experience.
- Practical, Job-Ready Skills: Gain tool and techniques you can immediately apply to your current role or projects.
- Career Support: Access UC Irvine DCE's Career Advancement Network for coaching, job connections, and resume resources.
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