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Esports Management

Overview

The Esports Management Specialized Studies Program prepares students to turn a passion for gaming into a viable career. According to a market report by Newzoo, global esports revenues have reached $906 million in 2018, a year-on-year growth of +38%.

Traditional athletic apparel companies such as Nike, Adidas, and Under Armour are expected to compete for team jersey rights in the coming years and major telecom companies are acquiring gamer centric programming providers. Also, innovations in video streaming capabilities have arrived just in time for gaming platforms and titles to capitalize on the value of their media rights. As business opportunities flourish, the industry will create demand for professionals with the right mix of training, passion, and knowledge.

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Program Benefits

Our industry expert instructors will help you:

  • Speak knowledgeably about the history, community, and business of esports with future employers and other stakeholders in the industry.
  • Develop actionable suggestions to encourage growth or improvement in the esports industry.
  • Develop effective communications geared towards fans and decision makers within the esports industry.
  • Create social media content that entices esports fan interaction.
  • Apply project management skills and tools to initiate, plan, execute, and close an esports live event.

Course Schedule

Required Courses (9 units)

Title   Winter Spring Summer Fall
HUMAN
X420.11		 Overview of Esports (3 units) to be scheduled to be scheduled Online Online
HUMAN
X420.12		 Effective Communication in Esports (3 units)   to be scheduled Online Online
HUMAN
X420.13 		Esports Project Management: Live Events       Online

Course schedules are subject to change.

Advisory Board

  • Mark “Garvey” Candella, Director of Strategic Partnerships, Twitch
  • Sam Cooper, Vice President, Global Product Management, Activision
  • Mark Deppe, Acting Director for Esports, University of California, Irvine
  • Peter Krapp, Professor of Film and Media Studies, University of California, Irvine
  • Doug Lombardi, VP of Marketing, Valve
  • Frank O'Connor, Franchise Development Director, Microsoft
  • Jay Puryear, Director of Brand Development, Treyarch
  • Adam Rosen, Esports Program Manager, Blizzard Entertainment
  • Tyler Rosen, Esports Program Manager, Blizzard Entertainment
  • Constance Steinkuehler, Informatics Professor, University of California, Irvine; Former President, Higher Education Video Game Alliance

Specialized Studies Award Requirements

To earn the specialized studies award, complete the three required courses for 9 units (90 hours) of instruction, with a letter grade of “C” or better, within five (5) years of enrolling in the first course. Upon completion of requirements, submit a Request for Specialized Studies form with a non-refundable $35 fee online. Students not pursuing a specialized studies award are welcome to take as many courses as they wish.

On-site Training Available

Our Corporate Training specialists can deliver this program or customize one that fits your organization’s specific needs. Visit Corporate Training or call (949) 824-1847 for information.

English Proficiency Requirement
All certificate programs at UCI Division of Continuing Education (classroom and online formats) require professional-level English language proficiency in listening and note-taking, reading comprehension and vocabulary, written expression, and oral presentation.