UC Irvine Division of Continuing Education and Australian College of Marketing Partner to Offer Curriculum For Postgraduate Diploma in Digital Marketing in Australia

IRVINE, Calif. – August 7, 2017 – The University of California, Irvine Division of Continuing Education (DCE)’s partnership with Australian College of Marketing (ACM) provides a Postgraduate Diploma in Digital Marketing for students who complete UCI DCE’s Digital Marketing curriculum through ACM. The program delivers a comprehensive examination of digital marketing tactics and strategies aimed at fully leveraging the Internet to achieve business goals such as acquiring, converting and retaining customers. The Australian College of Marketing is an accredited Chartered Institute of Marketing (CIM) study center, and has provided UCI Postgraduate Digital Marketing qualifications since 2016.

“We are pleased to collaborate with Australian College of Marketing to continue providing opportunities for students to pursue higher education and grow within their individual career paths through new skill sets that are practical,” said Stephane Muller, UC Irvine Continuing Education director of Business Programs. “Partnerships such as this allow students from other parts of the world to benefit from UCI resources to advance their careers.”

The curriculum is designed for professionals tasked with improving website performance, online marketing campaigns, search marketing and web analytics skills, and those interested in advancing a career in marketing. Students learn to integrate new tactics and strategies with traditional marketing tools and practices aimed at acquiring new customers, building customer loyalty, providing superior customer service, developing new products, improving profitability and conducting market research. Study the value of—and methods for—determining the return on investment for digital marketing programs, as well as online visitor and buyer behavior. Discover strategies and develop plans for maximizing your marketing budget. Students are awarded the Postgraduate Diploma in Digital Marketing when they complete all six core modules along with their choice of electives to earn at least four additional credits.

“Our partnership with UCI DCE offers students the opportunity and flexibility to succeed in the digital space,” said Emma Blackburn, Principal, Australian College of Marketing. “Our students here in Australia have been delighted with the quality of the resources and support for this program. The topics are relevant and current, which is crucial in such a fast-moving area.”

For more information about the Digital Marketing Program or to register for the courses, please visit here.

Australian College of Marketing

The Australian College of Marketing is an accredited Chartered Institute of Marketing (CIM) study centre. ACM has an excellent reputation for offering rigorous, practical digital marketing qualifications. Led by Emma Blackburn and Peter Wood, the college has provided UC Irvine Postgraduate Digital Marketing qualifications since 2016. To learn more about Australian College of Marketing, please visit: http://www.australiancollegeofmarketing.com.au.