IRVINE, Calif. – February 19, 2013 – For the upcoming spring quarter, the University of California, Irvine Extension announces two new courses as part of the ever-growing Internet Marketing Certificate Program: Email Marketing and Agile Marketing. The two online courses will provide students with successful strategies that maximize marketing budgets and generate high financial returns for any company.
“The digital age has revolutionized traditional marketing practices, and it is crucial that professionals are aware of powerful strategies for effectively reaching today’s consumer,” said Melanie Mitchell, director of management, marketing and business programs at UC Irvine Extension. “These courses will arm professionals with proven industry-leading practices to successfully lead their organizations.”
The Email Marketing course will be offered online from April 8 to May 19. Participants will examine the importance of email marketing, develop relevant digital mailing lists for email campaigns, and learn to implement a useful and engaging campaign that creates high returns on investments. Dr. R. Kay Green, CEO and President of RKG Marketing Solutions, will instruct the course.
The Agile Marketing course will take place online April 8 to June 2. Participants will learn new strategies in digital marketing that enable professionals to continuously evaluate and improve their marketing activities. Course instructor, Mike Moran, an award-winning author and retired IBM executive, will also discuss how to make the cultural and organizational shift from traditional to agile marketing principles.
UC Irvine’s Internet Marketing Certificate Program was established for professionals interested in improving website performance, online marketing campaigns, and web analytics skills as well as those interested in advancing a career in marketing.
For more information or to register for the courses, please visit http://unex.uci.edu/areas/business_mgmt/internet/courses.aspx or call (949) 824-5414.
About UCI Division of Continuing Education
The University of California, Irvine Division of Continuing Education (DCE) provides lifelong learning
opportunities to thousands of students worldwide each year – fulfilling the school’s
60-year curriculum platform to connect degree programs to the world of work and achievement after
graduation. The Division offers a broad range of certificate programs, specialized studies, and
sequential courses to local, regional and global markets through online, on-campus and on-site
delivery. A leader in the open education movement, the Division offers free
Online Open Courses (MOOCs) and content through the
UCI Open initiative.
For more information about UCI Division of Continuing Education, visit ce.uci.edu.
About the University of California, Irvine
Founded in 1965, UCI is the youngest member of the prestigious Association of American Universities.
The campus has produced three Nobel laureates and is known for its academic achievement, premier
research, innovation, and anteater mascot. Led by Chancellor Howard Gillman, UCI has more than 36,000
students and offers 222 degree programs. It’s located in one of the world’s safest and most
economically vibrant communities and is Orange County’s second-largest employer, contributing
$5 billion annually to the local economy. For more on UCI, visit