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UCI Division of Continuing Education Receives Multiple Honors at the 2011 IMA Awards

The Internet Marketing Association Presents Prestigious Awards for Excellence in Educational Content

IRVINE, Calif. – October 3, 2011 – The University of California, Irvine Extension has been awarded for Best Internet Marketing Academic Program, Best Website Overall Content and Best Webinar Content at the Internet Marketing Association’s IMA Awards. The event was held on Sept. 22, 2011, at the Mandarin Oriental in Las Vegas. The IMA Awards recognize outstanding organizations for their expertise and effectiveness in Internet marketing.

"Given the incredible number of submissions, having our top-notch programs and content recognized for being the best academic program, website content and webinar content by the IMA is truly an honor," said Gary Matkin, dean of Continuing Education, Distance Learning and Summer Session at UC Irvine. “These awards reflect our commitment to providing marketing professionals with the most up-to-date business strategies in the industry.”

For the Best Internet Marketing Academic Program award, UC Irvine Extension was honored for its exceptional Internet Marketing Certificate Program, which provides marketing professionals with a comprehensive examination of tactics and strategies in social media, mobile marketing, online analytics and search engine marketing.

The Best Website Overall Content award recognized the school for its outstanding OpenCourseWare portal. As part of the OpenCourseWare movement, the portal plays a significant role in creating an equal and openly accessible high quality educational platform for educators, students and self-learners worldwide.

In addition, the webinar titled, “The Power of Transmedia Storytelling: Persuasive Communications Across Emerging Technologies,” was awarded for overall Best Webinar Content by the IMA. The webinar content was recognized in particular for its ability to highlight the multi-faceted storytelling concepts that bridge narrative, branding, persuasion, and media psychology with emerging and traditional media technologies. A new session of the webinar is open for registration and will take place on Wednesday, Oct. 26, 2011, from 12 p.m. to 1 p.m. PDT.

“IMA serves as a unique venue for top Internet marketing professionals to share best practices, develop new mediums and generate business opportunities,” said IMA Chairman Sinan Kanatsiz. “IMA has exploded to over 413,000 members from around the world representing every business sector and SIC code. It embodies the vital characteristics that we believe reflect the dynamic nature of the industry it serves.”

The Internet Marketing Association is one of the fastest growing professional organizations in the world and encompasses a wide spectrum of educated professionals in sales, marketing, business ownership, programming, creative development and related fields.

UC Irvine Extension’s Internet Marketing Certificate Program builds effective online marketing strategies for customer acquisition, conversion and retention. Participants learn how to integrate new tactics and strategies with traditional marketing tools that capture new customers, build loyalty, develop new products and provide superior customer service.

For more information on UC Irvine Extension’s Internet Marketing Certificate Program, visit: or call (949) 824-5414. To register for the “Power of Transmedia Storytelling: Persuasive Communications Across Emerging Technologies” webinar, please visit:

About the Internet Marketing Association

The Internet Marketing Association (IMA) is a professional organization that, since its inception in 2001, has accrued more than 410,000 members in various fields including sales, marketing, business ownership, programming and creative development. Sinan Kanatsiz, Chairman and Founder, started IMA with four key values as a foundation for success in today’s highly competitive business environment: integrity, communication, professionalism and education. IMA is one of the fastest growing Internet marketing groups in the world. It is underwritten by corporate partners to provide members an opportunity to learn, engage and define Internet marketing best practices without making a financial commitment. The IMA mission is to provide a knowledge-sharing platform for business professionals where proven Internet marketing strategies are demonstrated and shared in an effort to increase each member’s value to their organization

About UC Irvine’s OpenCourseWare Initiative

The University of California, Irvine was the first University of California campus–and West Coast University–to join the OCW Consortium. UC Irvine's membership in the OCW Consortium is consistent with its public- and land-grant missions and its desire to play a significant role in contributing to the social welfare of the state, the nation and the world. Open educational resources (OER) showcase the University's high quality education and makes courses and course materials free for everyone in the world. UC Irvine's OCW is a large-scale, Web-based resource that houses educational assets that are discoverable, searchable, modifiable, and, best of all, free and easily available. Through the OCW movement, UC Irvine provides University-quality courses and learning assets to populations of self-learners that are underserved and in many cases, unable to participate in formal education at a university. This site also offers access to UC Irvine’s online continuing education offerings. For more information about UC Irvine's OCW initiative, visit, e-mail or follow us at and Facebook (UC Irvine OpenCourseWare).

About UCI Division of Continuing Education

The University of California, Irvine Division of Continuing Education (DCE) provides lifelong learning opportunities to thousands of students worldwide each year – fulfilling the school’s 60-year curriculum platform to connect degree programs to the world of work and achievement after graduation. The Division offers a broad range of certificate programs, specialized studies, and sequential courses to local, regional and global markets through online, on-campus and on-site delivery. A leader in the open education movement, the Division offers free Massive Online Open Courses (MOOCs) and content through the UCI Open initiative. For more information about UCI Division of Continuing Education, visit

About the University of California, Irvine

Founded in 1965, UCI is the youngest member of the prestigious Association of American Universities. The campus has produced three Nobel laureates and is known for its academic achievement, premier research, innovation, and anteater mascot. Led by Chancellor Howard Gillman, UCI has more than 36,000 students and offers 222 degree programs. It’s located in one of the world’s safest and most economically vibrant communities and is Orange County’s second-largest employer, contributing $5 billion annually to the local economy. For more on UCI, visit