IRVINE, Calif. – October 12, 2010 – The University of California, Irvine Extension is proud to announce the availability of Using Financial Information in Continuing Education: Accepted Methods and New Approaches, a book by Gary W. Matkin, Ph.D., dean of continuing education, distance learning, and summer session, for free on Google Books. This full-text, online version of the book is written for financial managers and course planners, and examines the accepted methods and approaches for using financial information in continuing education.
“Google Books is a great forum for professionals and self-learners all over the world to attain a great wealth of knowledge, and the company has embraced the true principals of open learning,” says Matkin. “By making this book available for free and accessible online, continuing education professionals will have the opportunity to gain valuable insights and methods—supporting my strong belief in the power of open education resources.”
Twenty years after its first publication by McMillan, “Using Financial Information in Continuing Education: Accepted Methods and New Approaches” has remained the definitive work in the field of financial management for university continuing education. The first section of the book is for continuing education professionals who plan individual programs and provides advice on such topics as how to price a program, calculate break-even points and consider opportunity costs. The second section is designed for deans and directors and provides suggestions on a wide range of issues, from assessing financial success, allocating indirect costs using traditional and activity based costing methods (ABC) and creating a multi-dimensional organization budget.
Prior to becoming UC Irvine’s dean of continuing education in March 2000, Matkin was associate dean at UC Berkeley extension, where he was chief academic officer and responsible for the UC Extension distance learning program, including its rapidly expanding online education initiative. Matkin began his career in continuing education in 1973. He holds a doctorate in higher education, a master‘s degree in business administration from UC Berkeley, and a bachelor of science degree from the University of San Francisco. Matkin is a certified public accountant and the author of Effective Budgeting in Continuing Education (1985), Technology Transfer and the University (1990), and Using Financial Information in Continuing Education: Accepted Methods and New Approaches (1997).
Launched in 2004, Google Books enables the full text searching of more than a million books online. With the goal of organizing the world’s information and making it universally accessible and useful, Google is working with more than 20,000 publishers and 28 libraries from around the world to build the database.
In order to access the online version of Matkin’s book, Using Financial Information in Continuing Education: Accepted Methods and New Approaches, visit http://books.google.com/books?id=oJlw-u9iAS4C&printsec=frontcover#v=onepage&q&f=false.
About UCI Division of Continuing Education
The University of California, Irvine Division of Continuing Education (DCE) provides lifelong learning
opportunities to thousands of students worldwide each year – fulfilling the school’s
60-year curriculum platform to connect degree programs to the world of work and achievement after
graduation. The Division offers a broad range of certificate programs, specialized studies, and
sequential courses to local, regional and global markets through online, on-campus and on-site
delivery. A leader in the open education movement, the Division offers free
Online Open Courses (MOOCs) and content through the
UCI Open initiative.
For more information about UCI Division of Continuing Education, visit ce.uci.edu.
About the University of California, Irvine
Founded in 1965, UCI is the youngest member of the prestigious Association of American Universities.
The campus has produced three Nobel laureates and is known for its academic achievement, premier
research, innovation, and anteater mascot. Led by Chancellor Howard Gillman, UCI has more than 36,000
students and offers 222 degree programs. It’s located in one of the world’s safest and most
economically vibrant communities and is Orange County’s second-largest employer, contributing
$5 billion annually to the local economy. For more on UCI, visit