ACP Digital Marketing & Communications
As digital marketing rapidly evolves to be the central pan of marketing in today's global environment, understanding and leveraging this powerful tool is essential for all marketing professionals and businesspeople. Gain a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at achieving business goals such as acquiring, converting, and retaining online customers.
By examining emerging and leading-edge technology and practices, understand how to integrate new tactics and strategies with traditional marketing tools and practices aimed at capturing new customers, building customer loyalty, providing superior customer service, developing new products, improving profitability and conducting marketing research. Learn the value of and methods for determining return on investment of Internet marketing programs as well as online visitor and buyer behavior, how to develop an Internet marketing strategy and plan with the goal of maximizing your marketing budget.
Who Should Enroll
Students who are currently attending university, have graduated from university, or are current working professionals and have an interest in the subject area will gain from the knowledge and skills presented in this program.
Program Benefits
- Apply digital marketing tools, strategies, tactics, and best practices to achieve marketing goals and objectives
- Identify the key business drivers for digital and mobile adoption
- Develop and manage a marketing campaign for achieving defined marketing goals and objectives
- Determine the most lucrative marketing strategies for acquisition, conversion, and retention of customers and clients
- Interpret marketing metrics and analytics to measure the impact and the effectiveness of marketing strategies, tactics, and campaigns
Eligibility and Requirements
- Students who are currently attending university, have graduated from university, or are current working professionals.
- Demonstration of English language proficiency (one of the options below). Please submit scores from tests taken within the past two years.
- English proficiency tests accepted
- 71 iBT TOEFL
- 530 PBT TOEFL or 17 on each section
- 685 TOEIC
- 6.0 IELTS
- B2 CEFR or ISE or MET
- 450 Kaplan Test of English (KTE)
- 3.5 iTEP
- 95 Duolingo
- 50 Pearson Academic
- Advanced Cambridge
- EIKEN Japanese Test in Practical English “Grade pre-1”
- GEPT “High-Intermediate”
- Completion of English language school
- UCI 10-Week Intensive ESL: Level 5
- Kaplan International: Higher Intermediate
- FLS International: Level 16
- ELS Language Centers: Level 112
- University degree was completed in the U.S., Australia, U.K., or another country where instruction was taught in English
- English proficiency tests accepted
- Students must be at least 18 years of age or older
Students who do not meet our English requirement are encouraged to enroll in our 10-Week Intensive ESL program.
CERTIFICATE REQUIREMENTS
To earn a certificate at UCI Division of Continuing Education, students must complete all required courses with a grade of “C” or better.
Meet Our Graduate
Please visit our Tuition and Fees page to view a list of associated costs
Have Questions?
Talk to an enrollment coach
Call: (949) 824-5414
Monday - Friday, 9am - 4pm (Pacific)
Curriculum
This course will help students develop an understanding of the complexities organizations face in developing, establishing, and implementing marketing strategies in both domestic and international markets. Areas of study include: marketing research, the nuances between B2C and B2B marketing, segmentation, selection of appropriate marketing channels, overview of global marketing, and the technologies used throughout the marketing process.
This course will introduce students to the Product Management Lifecycle, and help to develop an understanding of the role of Marketing in business planning and product development. Areas of study include: the 6-step lean product process, product-market fit, brand management, comparative analysis, and production of a pro forma.
This course focuses on how to build a Master Message for your brand, and discusses some of the challenges in maintaining messaging consistency across an organization. Areas of study include an introduction to Integrated Marketing Communications, strategies and tactics for messaging consistency, and how to develop content that supports your messaging plan. We will also explore how to apply the creative process to messaging, and how to achieve stakeholder buy-in.
In this course, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.
This course will focus on sharing strategies to optimize your Marketing performance and developing executive level communication skills. Areas of study include revenue planning, applying analytics to determine return on investment, and create a bottom-line driven marketing plan. We will also explore how to incentivize marketing and sales functions within an organization and create lifetime value for customer connections.
Frequently Asked Questions
Classes are scheduled variously between 09:00 and 17:00 (California time). Students will learn their specific class times when they enroll.
Please visit Program Dates for available intakes.
All ACP students must study full-time only.
An F-1 student visa is required for this full-time, on-campus program.
Yes. ACP programs offer internship opportunities at Southern California companies.
As an optional last course and for an additional fee of $2,900, you have the opportunity to apply academic theory and gain practical experience in a variety of businesses and industries for 10 weeks. Also included in the internship are the Resume Development and Interviewing Skills workshops.
F-1 students who maintained their F-1 status for one full academic year (3 consecutive quarters) may apply for an OPT. Contact an international student advisor at immigrationofficials@ce.uci.edu for more information.
Please visit our Contact Us page. We are ready to support and welcome you!