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Web Intelligence

The Web Intelligence certificate program is undergoing a refresh. The re-designed course offerings replaces the existing courses and combine up-to-date concepts of Business Intelligence, Web Development, and Digital Analytics. Students in the current program who have already completed the 4 UBC-CS courses should reach out to Julie Pai, Program Manager, to discuss options for program completion.

Overview

Web intelligence is a combination of digital analytics, which examines how website visitors view and interact with a site’s pages and features, and business intelligence, which allows a corporation's management to use data on customer purchasing patterns, demographics, and demand trends to make effective strategic decisions. As companies expand their reach into the global marketplace, the need to analyze how customers use company websites to learn about products and make buying decisions is becoming increasingly critical to survival and ultimate success. This certificate provides award-winning education on digital analytics and leading-edge courses on data warehousing, business intelligence, and other business topics. Our courses give students a powerful set of skills and knowledge that companies need for growth and success in the 21st century.

Who Should Enroll

This program is designed for individuals who wish to enter the field of digital analytics, including those whose job functions include marketing, website design, corporate branding, product positioning, or other aspects of database-driven marketing. The focus of the program is on using technology to achieve business objectives. People who are well-suited for web influence tend to be comfortable with technology, have good analytical thinking skills, and understand the importance of serving customers more effectively by implementing sound business strategies.

Career Insight

Occupational summary for Market Research Analysts in the U.S. Source: Lightcast™ 2022

766,579
Annual Job Openings
(2021)
21.3%
Projected Growth
(2021-2031)
$129k
Salary for Highly Experienced Professionals
(Median Salary $64k)

Program Benefits

Upon completing the certificate requirements, students will be able to:

  • Apply proven digital analytics methodologies to improve a website’s effectiveness in marketing products and services, and increase customer conversion rates
  • Use data warehouse concepts to identify relevant data and aggregate the data into a single depository for more effective trend analysis and website performance statistics
  • Improve an organization’s bottom line through a more effective web presence and enhance data analysis for successful decision making
  • Move a career ahead with in-demand career knowledge and skills

Course Schedule

Students must complete a total of 15 quarter units: four online required courses (10 units) through the University of British Columbia Continuing Studies, and two elective courses (minimum 5 units) through UCI Division of Continuing Education.

Four Required Courses through UBC

Title Winter Spring Summer Fall
Introduction to Web Analytics
Web Analytics for Site Optimization
Creating and Managing the Analytical Business Culture
Measuring Marketing Campaigns Online

Elective Courses

TitleWinterSpringSummerFall
Web Intelligence
I&C SCI X427.01
Business Intelligence & The Data warehouse Development Process (2.50 Units)
I&C SCI X427.01
   to be scheduled   Online
I&C SCI X425.32
Data Integration, Modeling, and ETL (2.50 Units)
I&C SCI X425.32
 Online   to be scheduled  

Course schedules are subject to change. Individual courses may be taken without enrolling in the full program.

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Academic Calendar

Event Fall 2023 Winter 2024 Spring 2024 Summer 2024
Registration Begins (after 2pm PT) Jul 13 Oct 19 Jan 18 Apr 18
Courses Begin* (week of) Sep 25 Jan 8 Apr 1 Jun 24
Courses End* (week of) Dec 11 Mar 18 Jun 10 Sep 9
Administrative Holidays Nov 10, Nov 23-24, Dec 25-26, Jan 1-2 Jan 15, Feb 19 Mar 29, May 27 Jun 19, Jul 4, Sep 2

*Actual dates may vary by program.

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Learn How To Earn Your Certificate

Earn a Certificate

Apply to become a candidate for the program: A Declaration of Candidacy is required to establish candidacy in this program. Complete the application and pay the application and candidacy fee of $125 (non-refundable). Learn more about the benefits of becoming a candidate. Candidacy is not required to enroll into individual course in a program.

A candidate in the program is awarded a certificate upon the successful completion of ten (10) required units and five (5) elective units totaling 12 units, each with a letter grade of “C” or better. All requirements must be completed within five (5) years after the student enrolls in their first course. To receive the Certified Digital Certificate after the completing all the program requirements, students must submit the Request for Certificate to initiate the certificate audit process. Students not pursuing the certificate are welcome to take as many individual courses as they wish.

How To Enroll

If you are already a student in the University of British Columbia Continuing Studies (UBC-CS) Digital Analytics Program…

  • Complete all remaining courses required for the UBC/DAA Award of Achievement in Digital Analytics program.
  • Complete and submit a Graduation Request Form to UBC-CS — including the section at the bottom of the form titled ‘For Digital Analytics graduates intending to take the Web Intelligence certificate program.’
  • Enroll in and complete your elective courses at UCI Division of Continuing Education. You may enroll in your elective courses without being formally admitted to the certificate program.
  • When you have completely finished all your courses, submit a Request for Certificate Form and pay the $125 (USD) certificate processing fee. Please note that we must have your UBC-CS PCR in addition to your Request for Certificate in order to process your certificate.

If you have already completed one or more of the elective courses at UCI Division of Continuing Education…

  • Enroll in and complete all the required courses for the UBC/DAA Award of Achievement in Digital Analytics program. You must enroll directly with UBC-CS for these courses and follow all UBC-CS policies and procedures.
  • Complete and submit a Graduation Request Form to UBC-CS including the section at the bottom of this form titled ‘For Digital Analytics graduates intending to take the Web Intelligence certificate program.’ This authorizes UBC-CS to release your Program Completion Record (PCR) to UCI Division of Continuing Education.
  • When you have completely finished all your courses, submit a Request for Certificate Form to UCI Division of Continuing Education (available on the UCI Web Intelligence Program website) and pay the $125 (USD) certificate processing fee. Please note that we must have your UCB-CS PCR in addition to your Request for Certificate in order to process your certificate.

If you have not taken any of the certificate program courses (you are completely new to the program)…

  • Enroll in and complete all the required courses for the UBC/DAA Award of Achievement in Digital Analytics program. You must enroll directly with UBC-CS for these courses and follow all UBC-CS policies and procedures. Please visit the UBC-CS website for complete enrollment information.
  • Complete and submit a Graduation Request Form to UBC-CS — including the section at the bottom of the form titled ‘For Digital Analytics graduates intending to take the Web Intelligence certificate program.’ This authorizes UBC-CS to release your Program Completion Record (PCR) to UCI Division of Continuing Education.
  • Enroll in and complete your elective courses at UCI Division of Continuing Education. You may enroll in your elective courses without being formally admitted to the certificate program.
  • When you have completely finished all your courses, submit a Request for Certificate Form to UCI Division of Continuing Education and pay the $125 (USD) certificate processing fee. Please note that we must have your UCB-CS PCR in addition to your Request for Certificate in order to process your certificate.

Advisory Committee

  • Avinash Kaushik, Author, Web Analytics: An Hour a Day
  • Gus Krauss, Health Systems Specialist, Department of Veterans Affairs
  • Jim Novo, Owner and President, The Drilling Down Project
  • Anne Nuttall, Director, Information Technology Enterprise Strategy, The Irvine Company
  • Eric Peterson, Chief Executive Officer, Web Analytics Demystified, Inc.
  • Michael Roach, Director, Program Management Office, The Irvine Company
  • Natalie Spence, Senior Web Analyst, Web Marketing, Business Objects
  • Jim Sterne, President, Target Marketing, Chairman, Digital Analytics Association, Founder, eMetrics Marketing Optimization Summit

Career Advancement Network (CAN)

We are proud to provide our certificate students and alumni with newly enhanced career services that include one-on-one coaching, technology tools, webinars and workshops, networking events, mentorship/internship opportunities, and a rich collection of free online career resources. Learn more.

On-site Training Available

Our Corporate Training specialists can deliver this program or customize one that fits your organization’s specific needs. Visit Corporate Training or call (949) 824-1847 for information.

English Proficiency Requirement
All certificate programs at UCI Division of Continuing Education (classroom and online formats) require professional-level English language proficiency in listening and note-taking, reading comprehension and vocabulary, written expression, and oral presentation.