Web intelligence is a combination of digital analytics, which examines how website visitors view and interact with a site's pages and features, and business intelligence, which allows a corporation's management to use data on customer purchasing patterns, demographics, and demand trends to make effective strategic decisions. As companies expand their reach into the global marketplace, the need to analyze how customers use company websites to learn about products and make buying decisions is becoming increasingly critical to survival and ultimate success.
This certificate provides award-winning education on digital analytics and leading-edge courses on data warehousing, business intelligence, and other business topics. Our courses give students a powerful set of skills and knowledge that companies need for growth and success in the 21st century.
Who Should Enroll
This program is designed for individuals who wish to enter the field of digital analytics, including those whose job functions
include marketing, website design, corporate branding, product positioning, or other aspects of database-driven marketing. The
focus of the program is on using technology to achieve business objectives. People who are well-suited for web influence tend
to be comfortable with technology, have good analytical thinking skills, and understand the importance of serving customers more
effectively by implementing sound business strategies.
Occupational summary for management analysts in the United States.