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Web Intelligence

Overview

Web intelligence is a combination of digital analytics, which examines how website visitors view and interact with a site's pages and features, and business intelligence, which allows a corporation's management to use data on customer purchasing patterns, demographics, and demand trends to make effective strategic decisions. As companies expand their reach into the global marketplace, the need to analyze how customers use company websites to learn about products and make buying decisions is becoming increasingly critical to survival and ultimate success. This certificate provides award-winning education on digital analytics and leading-edge courses on data warehousing, business intelligence, and other business topics. Our courses give students a powerful set of skills and knowledge that companies need for growth and success in the 21st century.

Who Should Enroll

This program is designed for individuals who wish to enter the field of digital analytics, including those whose job functions include marketing, website design, corporate branding, product positioning, or other aspects of database-driven marketing. The focus of the program is on using technology to achieve business objectives. People who are well-suited for web influence tend to be comfortable with technology, have good analytical thinking skills, and understand the importance of serving customers more effectively by implementing sound business strategies.

Career Insight

Occupational summary for management analysts in the United States.

652,407
Jobs
(2016)
12.00%
Projected Growth
(2017-2027)
$61k-$110k
Annual Salary
(25th-75th Percentile)

Program Benefits

Upon completing the certificate requirements, students will be able to:

  • Apply proven digital analytics methodologies to improve a website’s effectiveness in marketing products and services, and increase customer conversion rates
  • Use data warehouse concepts to identify relevant data and aggregate the data into a single depository for more effective trend analysis and website performance statistics
  • Improve an organization’s bottom line through a more effective web presence and enhance data analysis for successful decision making
  • Move a career ahead with in-demand career knowledge and skills

Course Schedule

Students must complete a total of 15 quarter units: four online required courses (10 units) through the University of British Columbia Continuing Studies, and two elective courses (minimum 5 units) through UCI Division of Continuing Education.

Four Required Courses through UBC

Title Winter Spring Summer Fall
Introduction to Web Analytics Visit UBC Web site for details/availability
Web Analytics for Site Optimization Visit UBC Web site for details/availability
Creating and Managing the Analytical Business Culture Visit UBC Web site for details/availability
Measuring Marketing Campaigns Online Visit UBC Web site for details/availability

Elective Courses

TitleWinterSpringSummerFall
Web Intelligence
I&C SCI X425.22
Business Intelligence/Data Warehouse (3 units)
I&C SCI X425.22
to be scheduled   Online  
I&C SCI X425.24
Designing Dimensional Models (3 units)
I&C SCI X425.24
  to be scheduled Online  
MGMT X493.9
Problem Solving and Decision Making (2.5 units)
MGMT X493.9
  to be scheduled    
MGMT X474.91
Management, Leadership and Team Building in the Project Environment (2.5 units)
MGMT X474.91
      to be scheduled

Course schedules are subject to change. Individual courses may be taken without enrolling in the full certificate.

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Certificate Eligibility and Requirements

A certificate is awarded upon successful completion of 15 credit units (10 required and 5 elective credit units) with a grade of “C” or better in each course. All requirements must be completed within 5 years of the start date of the student's first course in the program. For information on how to become an official candidate in the program or how to enroll, please review the information available on the How to Enroll section below. Students not pursuing a certificate are welcome to take as many individual courses as they wish.

How To Enroll

If you are already a student in the University of British Columbia Continuing Studies (UBC-CS) Digital Analytics Program...

  • Complete all remaining courses required for the UBC/DAA Award of Achievement in Digital Analytics program.
  • Complete and submit a Graduation Request Form to UBC-CS — including the section at the bottom of the form titled 'For Digital Analytics graduates intending to take the Web Intelligence certificate program.'
  • Enroll in and complete your elective courses at UCI Division of Continuing Education. You may enroll in your elective courses without being formally admitted to the certificate program.
  • When you have completely finished all your courses, submit a Request for Certificate Form and pay the $125 (USD) certificate processing fee. Please note that we must have your UBC-CS PCR in addition to your Request for Certificate in order to process your certificate.

If you have already completed one or more of the elective courses at UCI Division of Continuing Education...

  • Enroll in and complete all the required courses for the UBC/DAA Award of Achievement in Digital Analytics program. You must enroll directly with UBC-CS for these courses and follow all UBC-CS policies and procedures.
  • Complete and submit a Graduation Request Form to UBC-CS including the section at the bottom of this form titled ‘For Digital Analytics graduates intending to take the Web Intelligence certificate program.’ This authorizes UBC-CS to release your Program Completion Record (PCR) to UCI Division of Continuing Education.
  • When you have completely finished all your courses, submit a Request for Certificate Form to UCI Division of Continuing Education (available on the UC Irvine Web Intelligence Program website) and pay the $125 (USD) certificate processing fee. Please note that we must have your UCB-CS PCR in addition to your Request for Certificate in order to process your certificate.

If you have not taken any of the certificate program courses (you are completely new to the program)...

  • Enroll in and complete all the required courses for the UBC/DAA Award of Achievement in Digital Analytics program. You must enroll directly with UBC-CS for these courses and follow all UBC-CS policies and procedures. Please visit the UBC-CS website for complete enrollment information.
  • Complete and submit a Graduation Request Form to UBC-CS — including the section at the bottom of the form titled 'For Digital Analytics graduates intending to take the Web Intelligence certificate program.' This authorizes UBC-CS to release your Program Completion Record (PCR) to UCI Division of Continuing Education.
  • Enroll in and complete your elective courses at UCI Division of Continuing Education. You may enroll in your elective courses without being formally admitted to the certificate program.
  • When you have completely finished all your courses, submit a Request for Certificate Form to UCI Division of Continuing Education and pay the $125 (USD) certificate processing fee. Please note that we must have your UCB-CS PCR in addition to your Request for Certificate in order to process your certificate.
Members of the Digital Analytics Association (DAA) receive a 10% discount. Discount applies only to Professional and Corporate DAA members and requires a coupon code obtained through the membership section of the DAA website.

Advisory Committee

  • Avinash Kaushik, Author, Web Analytics: An Hour a Day
  • Gus Krauss, Health Systems Specialist, Department of Veterans Affairs
  • Jim Novo, Owner and President, The Drilling Down Project
  • Anne Nuttall, Director, Information Technology Enterprise Strategy, The Irvine Company
  • Eric Peterson, Chief Executive Officer, Web Analytics Demystified, Inc.
  • Michael Roach, Director, Program Management Office, The Irvine Company
  • Natalie Spence, Senior Web Analyst, Web Marketing, Business Objects
  • Jim Sterne, President, Target Marketing, Chairman, Digital Analytics Association, Founder, eMetrics Marketing Optimization Summit

On-site Training Available

Our Corporate Training specialists can deliver this program or customize one that fits your organization’s specific needs. Visit Corporate Training or call (949) 824-1847 for information.

English Proficiency Requirement
All certificate programs at UCI Division of Continuing Education (classroom and online formats) require professional-level English language proficiency in listening and note-taking, reading comprehension and vocabulary, written expression, and oral presentation.