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Introduction to Spa & Wellness: Industry and Operations (3.00 Units)
MGMT X426.32
Explore the history and evolution of the spa industry and its place within the global wellness market. Obtain an overview of the convergence of spas, healthcare, tourism and hospitality among others within this global landscape. Review current business models, definition and market segmentation of the spa sector including day, resort, medical, destination, wellness/ lifestyle management programs, as well as emerging trends. Discuss spa operations from the standpoint of maximizing business success and acquire the knowledge and skills required to manage and operate a profitable spa or wellness center. Topics include: market review and competitive analysis, an overview of current industry statistics, and spa/wellness menu development. This course will also include an introduction to generating revenue, retailing, customer service, human resources, developing standard operating procedures, and effective reservation protocols.
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Online
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to be scheduled
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Human Resources Management in Spa & Wellness (3.00 Units)
MGMT X426.33
Explore human resources management techniques in a spa and wellness environment, including employee recruitment, training, progressive coaching, and termination. Examine the hiring process to gain a better understanding of the administrative requirements, hiring process, and retention strategies. Topics include staffing metrics, recruitment methods, and related employment law. Learn how to engage, motivate, and lead a team to accomplish business goals and create a positive impact in the world. Review the importance of developing a positive workplace culture, fostering employee engagement and motivation, setting and accomplishing goals, and creating meaningful work while maximizing business success.
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Online
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to be scheduled
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Spa and Wellness Financial Management (3.00 Units)
MGMT X426.34
Obtain a comprehensive application of financial management for spa and wellness operations. Review the components of financial statements, daily revenues and expenses, cash flow, ratio analysis, and basic principles of accounting and financial responsibility. Experience problem-solving methods and apply them to realistic scenarios in the spa and wellness industries. Analyze and evaluate techniques designed to maximize efficiencies resulting in improved profitability and greater financial success.
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Online
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to be scheduled
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Marketing and Branding for Spa & Wellness (3.00 Units)
MGMT X426.35
A strategic look at marketing and branding in the spa and wellness industries to drive revenue, develop customers and markets, increase brand presence, and successfully deliver an integrated image, promotional, and communications plan. Learn the fundamentals of developing a strategic marketing plan and the marketing process. Students will select a case study in the industry to develop a SWOT analysis, brand analysis, marketing budget, and marketing plan. Topics include branding, value propositions, unique selling propositions, and marketing performance metrics. This course will also cover customer relationship management, customer service, marketing channels, public relations, and social media. Topics will integrate services and retail in spa and wellness settings.
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to be scheduled
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