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Digital Marketing & Communications


Overview

The Digital Marketing & Communications certificate program provides training for job opportunities in the marketing, communications, and product management fields. Combining skills in research, writing, design, and analytics, professionals in this industry help drive business decisions and lead strategic marketing planning.

The driving forces of job growth in the digital marketing field are the waves of technological advancements in personal and mobile computing. Further development in the areas of artificial intelligence and augmented/virtual reality will create new opportunities for businesses to connect with customers and influence behavior. This program will provide students with the managerial and organizational skills to refine key messaging and position brands and products for optimum success now and in the future.

Who Should Attend

This certificate program is designed for marketing, communication, and product management professionals who would like to positively influence business strategy and create relevant marketing and communications plans for their organizations. The curriculum is also suited for students aspiring to enter this growing field and offers a foundational overview of how to launch and manage digital marketing campaigns on a number of platforms.

Career Insight

Occupational summary for marketing managers, research analysts, and specialists in the United States.

843,170
Jobs
(2018)
19.60%
Projected Growth
(2018-2028)
$50k-$102k
Annual Salary
(25th-75th Percentile)

Program Benefits

  • Learn to manage integrated marketing & communications strategies for achieving organizational goals and objectives
  • Analyze digital marketing channels and tactics for various business models
  • Develop a product management plan for bringing a new product or service to market
  • Apply quantitative data analytics to goal setting and forecasting
  • Identify the power of differentiation in brand management

Course Schedule

Required Courses

TitleWinterSpringSummerFall
MGMT X462.81
Marketing Research & Strategy Planning (3 units)
MGMT X462.81
Online to be scheduled to be scheduled to be scheduled
MGMT X462.82
Dynamic Product Management (3 units)
MGMT X462.82
Online to be scheduled to be scheduled to be scheduled
MGMT X462.83
Integrated Marketing Communications
MGMT X462.83
       

Elective Courses

TitleWinterSpringSummerFall
Digital Marketing & Communications
MGMT X462.84
Marketing Performance Optimization
MGMT X462.84
       
MGMT X462.85
Digital Marketing Tactics & Trends
MGMT X462.85
       

Course schedules are subject to change. Individual courses may be taken without enrolling in the full certificate.

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Certificate Eligibility and Requirements

To earn the Digital Marketing & Communications Certificate, participants must complete three (3) required courses and one (1) elective course totaling 12 units (120 hours) of instruction with a grade of “C” or better. To become an official candidate in the program, students pursuing the certificate must submit a Declaration of Candidacy. Students are encouraged to declare candidacy as soon as possible, but no later than after the third course in the program. To receive the certificate after completing all program requirements, students must submit a Request for Certificate. All requirements must be completed within five (5) years after the student enrolls in his/her first course. Students not pursuing a certificate are welcome to take as many individual courses as they wish.

Advisory Committee

  • Mirna Bard, President & Social Media Consultant, NuReach Global
  • Tim Callen, Managing Partner, RBT Agency
  • Jerri Lynn Hogg, Assistant Professor, Communication Management and Media Psychology, Bay Path College
  • Steve Kinney, Chief Executive Officer and President, Search Optimizers
  • Pamela Rutledge, Media Psychologist, Media Psychology Research Center
  • Richard Steele, Partner, International Sales and Marketing Group (ISMG)
  • Carla Fitzgerald, B2B Marketing Consultant
  • Marc Villarreal, EVP, Branding at Integrity Media

English Proficiency Requirement
All certificate programs at UCI Division of Continuing Education (classroom and online formats) require professional-level English language proficiency in listening and note-taking, reading comprehension and vocabulary, written expression, and oral presentation.