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Digital Marketing & Communications


The Digital Marketing & Communications certificate program provides training for job opportunities in the marketing, communications, and product management fields. Combining skills in research, writing, design, and analytics, professionals in this industry help drive business decisions and lead strategic marketing planning.

The driving forces of job growth in the digital marketing field are the waves of technological advancements in personal and mobile computing. Further development in the areas of artificial intelligence and augmented/virtual reality will create new opportunities for businesses to connect with customers and influence behavior. This program will provide students with the managerial and organizational skills to refine key messaging and position brands and products for optimum success now and in the future.

Who Should Attend

This certificate program is designed for marketing, communication, and product management professionals who would like to positively influence business strategy and create relevant marketing and communications plans for their organizations. The curriculum is also suited for students aspiring to enter this growing field and offers a foundational overview of how to launch and manage digital marketing campaigns on a number of platforms.

Career Insight

Occupational summary for market research analysts and marketing specialists. Source: Economic Modeling Specialists Intl.

Annual Job Openings
Projected Growth
Median Salary
(Highly experienced workers can earn up to $121k)

Program Benefits

  • Learn to manage integrated marketing & communications strategies for achieving organizational goals and objectives
  • Analyze digital marketing channels and tactics for various business models
  • Develop a product management plan for bringing a new product or service to market
  • Apply quantitative data analytics to goal setting and forecasting
  • Identify the power of differentiation in brand management

Course Schedule

Required Courses

MGMT X462.81
Marketing Research & Strategy Planning (3.00 Units)
MGMT X462.81
to be scheduled Online Online to be scheduled
MGMT X462.82
Dynamic Product Management (3.00 Units)
MGMT X462.82
to be scheduled Online Online to be scheduled
MGMT X462.83
Integrated Marketing Communications (3.00 Units)
MGMT X462.83
to be scheduled Online Online to be scheduled

Elective Courses

Digital Marketing & Communications
MGMT X462.84
Marketing Performance Optimization (3.00 Units)
MGMT X462.84
to be scheduled Online Online to be scheduled
MGMT X462.85
Digital Marketing Tactics & Trends (3.00 Units)
MGMT X462.85
to be scheduled Online Online to be scheduled
Non-Certificate Courses
MGMT X462.99
Professional Sales Readiness (4.00 Units)
MGMT X462.99
to be scheduled Online Remote to be scheduled
MGMT X462.88
Salesforce Fundamentals (3.00 Units)
MGMT X462.88
to be scheduled Online Online to be scheduled

Course schedules are subject to change. Individual courses may be taken without enrolling in the full certificate.

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Academic Calendar

Event Spring 2020 Summer 2020 Fall 2020 Winter 2021
Registration Begins Jan 24 Apr 24 Jul 17 Oct 23
Courses Begin* (week of) Mar 30 Jun 22 Sep 21 Jan 4
Courses End* (week of) Jun 8 Sep 7 Dec 14 Mar 15
Parking Permits Expire Jun 30 Sep 30 Dec 31 Mar 31
Administrative Holidays Mar 27, May 25 Jul 3, Sep 7 Nov 11, Nov 26-27, Dec 24-25, Dec 31 Jan 1, Jan 18, Feb 15

*Actual dates may vary by program.

Learn How To Earn Your Certificate

Certificate Eligibility and Requirements

To earn the Digital Marketing & Communications Certificate, participants must complete three (3) required courses and one (1) elective course totaling 12 units (120 hours) of instruction with a grade of “C” or better. To become an official candidate in the program, students pursuing the certificate must submit a Declaration of Candidacy with a non-refundable $125 application fee. Students are encouraged to declare candidacy as soon as possible, but no later than after the third course in the program. To receive the digital certificate after completing all program requirements, students must submit a Request for Certificate. All requirements must be completed within five (5) years after the student enrolls in his/her first course. Students not pursuing a certificate are welcome to take as many individual courses as they wish.

Advisory Committee

  • Mirna Bard, President & Social Media Consultant, NuReach Global
  • Tim Callen, Managing Partner, RBT Agency
  • Jerri Lynn Hogg, Assistant Professor, Communication Management and Media Psychology, Bay Path College
  • Steve Kinney, Chief Executive Officer and President, Search Optimizers
  • Pamela Rutledge, Media Psychologist, Media Psychology Research Center
  • Richard Steele, Partner, International Sales and Marketing Group (ISMG)
  • Carla Fitzgerald, B2B Marketing Consultant
  • Marc Villarreal, EVP, Branding at Integrity Media

English Proficiency Requirement
All certificate programs at UCI Division of Continuing Education (classroom and online formats) require professional-level English language proficiency in listening and note-taking, reading comprehension and vocabulary, written expression, and oral presentation.

Stay Informed About
Digital Marketing & Communications

Professional Sales Readiness: Business Development Skills for the Global Digital Economy
Recorded 5/6/20
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