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Digital Marketing & Communications

Overview

The Digital Marketing & Communications certificate program provides training for job opportunities in the marketing, communications, and product management fields. Combining skills in research, writing, design, and analytics, professionals in this industry help drive business decisions and lead strategic marketing planning.

The driving forces of job growth in the digital marketing field are the waves of technological advancements in personal and mobile computing. Further development in the areas of artificial intelligence and augmented/virtual reality will create new opportunities for businesses to connect with customers and influence behavior. This program will provide students with the managerial and organizational skills to refine key messaging and position brands and products for optimum success now and in the future.

Who Should Enroll

This certificate program is designed for marketing, communication, and product management professionals who would like to positively influence business strategy and create relevant marketing and communications plans for their organizations. The curriculum is also suited for students aspiring to enter this growing field and offers a foundational overview of how to launch and manage digital marketing campaigns on a number of platforms.

Program Benefits

  • Learn to manage integrated marketing & communications strategies for achieving organizational goals and objectives
  • Analyze digital marketing channels and tactics for various business models
  • Develop a product management plan for bringing a new product or service to market
  • Apply quantitative data analytics to goal setting and forecasting
  • Identify the power of differentiation in brand management

Course Schedule

Required Courses

TitleWinterSpringSummerFall
MGMT X462.81
Marketing Research & Strategy Planning (3.00 Units)
MGMT X462.81
  Remote   to be scheduled
MGMT X462.82
Dynamic Product Management (3.00 Units)
MGMT X462.82
  Remote   to be scheduled
MGMT X462.83
Integrated Marketing Communications (3.00 Units)
MGMT X462.83
Online   to be scheduled  

Elective Courses

TitleWinterSpringSummerFall
Digital Marketing & Communications
MGMT X462.84
Marketing Performance Optimization (3.00 Units)
MGMT X462.84
    to be scheduled  
MGMT X462.85
Digital Marketing Tactics & Trends (3.00 Units)
MGMT X462.85
Online      

Course schedules are subject to change. Individual courses may be taken without enrolling in the full program.

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Academic Calendar

Event Winter 2024 Spring 2024 Summer 2024 Fall 2024
Registration Begins (after 2pm PT) Oct 19 Jan 18 Apr 18 Jul 11
Courses Begin* (week of) Jan 8 Apr 1 Jun 24 Sep 23
Courses End* (week of) Mar 18 Jun 10 Sep 9 Dec 9
Administrative Holidays Jan 15, Feb 19 Mar 29, May 27 Jun 19, Jul 4, Sep 2 Nov 11, Nov 28-29, Dec 24-25, Dec 31, Jan 1

*Actual dates may vary by program.

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Learn How To Earn Your Certificate

Earn a Certificate

Apply to become a candidate for the program: A Declaration of Candidacy is required to establish candidacy in this program. Complete the application and pay the application and candidacy fee of $125 (non-refundable). Learn more about the benefits of becoming a candidate. Candidacy is not required to enroll into individual course in a program.

A candidate in the program is awarded a certificate upon the successful completion of three (3) required courses and one (1) elective course totaling 12 units, each with a letter grade of “C” or better. All requirements must be completed within five (5) years after the student enrolls in their first course. To receive the Certified Digital Certificate after the completing all the program requirements, students must submit the Request for Certificate to initiate the certificate audit process. Students not pursuing the certificate are welcome to take as many individual courses as they wish.

Advisory Committee

  • Mirna Bard, President & Social Media Consultant, NuReach Global
  • Tim Callen, Managing Partner, RBT Agency
  • Jerri Lynn Hogg, Assistant Professor, Communication Management and Media Psychology, Bay Path College
  • Steve Kinney, Chief Executive Officer and President, Search Optimizers
  • Pamela Rutledge, Media Psychologist, Media Psychology Research Center
  • Richard Steele, Partner, International Sales and Marketing Group (ISMG)
  • Carla Fitzgerald, B2B Marketing Consultant
  • Marc Villarreal, EVP, Branding at Integrity Media

Career Advancement Network (CAN)

We are proud to provide our certificate students and alumni with newly enhanced career services that include one-on-one coaching, technology tools, webinars and workshops, networking events, mentorship/internship opportunities, and a rich collection of free online career resources. Learn more.

English Proficiency Requirement
All certificate programs at UCI Division of Continuing Education (classroom and online formats) require professional-level English language proficiency in listening and note-taking, reading comprehension and vocabulary, written expression, and oral presentation.