Digital Marketing & Communications

The Digital Marketing & Communications Certificate Program is designed to equip students with the skills and knowledge necessary to thrive in the rapidly evolving digital marketing landscape. This comprehensive program covers essential topics such as social media, search engine marketing, mobile marketing, online advertising, and email marketing. Students will learn to craft effective strategies for customer acquisition, conversion, and retention, and will gain expertise in using analytical tools to optimize marketing efforts and achieve financial goals. The program also emphasizes effective communication with executives through financial forecasts and marketing plans.

Who Should Enroll

This program is ideal for marketing professionals looking to stay updated with the latest industry trends and enhance their digital marketing skills. Aspiring marketers who are newcomers to the field can gain a comprehensive foundation in digital marketing and communications. Product managers wanting to deepen their understanding of the role of marketing in product development and brand management will find valuable insights. Additionally, communications specialists interested in mastering brand storytelling and maintaining message consistency across various platforms will also benefit from this program.

Program Benefits

• Gain a well-rounded understanding of digital marketing strategies and tools, including social media, search engine optimization, and online advertising
• Develop a real-world marketing plan and apply it to business projects, ensuring hands-on experience
• Learn to use analytical tools to measure and track marketing success, optimizing efforts for better financial outcomes
• Understand the product management lifecycle and brand storytelling to maintain message consistency and achieve stakeholder buy-in
• Explore the integration of AI tools for content development and creative campaign options, staying at the forefront of marketing technology
• Acquire the ability to communicate marketing strategies and financial forecasts effectively to C-level executives

Eligibility and Requirements

Apply to become a candidate for the program: A Declaration of Candidacy is required to establish candidacy in this program. Complete the application and pay the application and candidacy fee of $125 (non-refundable). Learn more about the benefits of becoming a candidate.

A candidate in the program is awarded a certificate upon the successful completion of four (4) required courses totaling 12 units, each with a letter grade of “C” or better. All requirements must be completed within five (5) years after the student enrolls in their first course. To receive the Certified Digital Certificate after completing all the program requirements, students must submit the Request for Certificate to initiate the certificate audit process. Students not pursuing the certificate are welcome to take as many individual courses as they wish.

Transfer Credit