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This course focuses on how to build a Master Message for your brand, and discusses some of the challenges in maintaining messaging consistency across an organization. Areas of study include an introduction to Integrated Marketing Communications, ...
... )( Section 1) Quarter: WINTER 2024 Instructor Gary Szenderski, B.S., is a branding specialist ... internationally acclaimed as an expert on the subject. Mr. Szenderski frequently speaks and writes on the topic of ...