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Introduction to Spa & Wellness: Industry and Operations
A required course in the Spa and Wellness Management Certificate Program.
Course closed to new registrations: Call ( 949 ) 824-5414 for more information or sign up below to be notified when this course becomes available.
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Course Description
Explore the history and evolution of the spa industry and its place within the global wellness market. Obtain an overview of the convergence of spas, healthcare, tourism and hospitality among others within this global landscape. Review current business models, definition and market segmentation of the spa sector including day, resort, medical, destination, wellness/ lifestyle management programs, as well as emerging trends. Discuss spa operations from the standpoint of maximizing business success and acquire the knowledge and skills required to manage and operate a profitable spa or wellness center. Topics include: market review and competitive analysis, an overview of current industry statistics, and spa/wellness menu development. This course will also include an introduction to generating revenue, retailing, customer service, human resources, developing standard operating procedures, and effective reservation protocols.
See enrollment confirmation for login information. Please enroll at least one week prior to the course start date.
NOTE: This course may have optional, live sessions via Zoom. The sessions will be recorded and posted for students who are not able to attend. The Zoom meeting link and password to join will be provided in the course. A device with audio and visual will be needed to participate. The following student guide provides additional resources/information on how to use and access the course’s Zoom sessions.
Instructor
Textbook Information
Textbooks for your course may be purchased from any vendor or bookseller of your choice.
Required Textbook(s):
Spa: A Comprehensive Introduction 9780866123235
Meeting Schedule
Event Date Day Start Time End Time Location Room
START 01/09/2023 Monday --- --- Online (Access Begins) ---
END 03/19/2023 Sunday --- --- Online (Access Ends) ---