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Marketing and Public Relations for the Educational Consultant
An elective course in the Independent Educational Consultant Certificate Program.
Course Description
This course provides a strong understanding of fundamental marketing and public relations principles and practices. Students learn how to develop a marketing plan, leverage branding concepts, use social networking tools, including internet forums, blogs, wikis, podcasts, and social networking sites, develop a public relations plan and analyze the effectiveness of small business strategic and tactical plans.
See enrollment confirmation for login information. Due to high demand, early enrollment recommended.
NOTE: This course may have optional, live sessions via Zoom. The sessions will be recorded and posted for students who are not able to attend. The Zoom meeting link and password to join will be provided in the course. A device with audio and visual will be needed to participate. The following student guide provides additional resources/information on how to use and access the course’s Zoom sessions.
Instructor
Textbook Information
Textbooks for your course may be purchased from any vendor or bookseller of your choice.
Required Textbook(s):
THE NEW RULES OF MARKETING AND PR 9781119854289
Meeting Schedule
Event Date Day Start Time End Time Location Room
START 07/17/2023 Monday --- --- Online (Access Begins) ---
END 08/20/2023 Sunday --- --- Online (Access Ends) ---