An elective course in the Independent Educational Consultant Certificate Program.
Course closed to new registrations:
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This course provides a strong understanding of fundamental marketing and public relations principles and practices. Students learn how to develop a marketing plan, leverage branding concepts, use social networking tools, including internet forums, blogs, wikis, podcasts, and social networking sites, develop a public relations plan and analyze the effectiveness of small business strategic and tactical plans.
See enrollment confirmation for login information. Due to high demand, early enrollment recommended.
NOTE: This course may have optional, live sessions via Zoom. The sessions will be recorded and posted for students who are not able to attend. The Zoom meeting link and password to join will be provided in the course. A device with audio and visual will be needed to participate. The following student guide provides additional resources/information on how to use and access the course’s Zoom sessions.
Kristie Aylett, APR, is an agency principal of The KARD Group Public Relations/Marketing, a consulting firm with clients across the country. She has taught at her alma mater Texas Christian University and Tulane University and led workshops on the business benefits of social networking. A 20-year veteran of the PR profession, Aylett holds leadership positions with several PR associations.
Textbooks for your course may be purchased from any vendor or bookseller of your choice.
THE NEW RULES OF MARKETING AND PR
Book - ISBN: 9781119854289
SCOTT, 8 ed, WILEY
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|Online (Access Ends)