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Medical Device Marketing
An elective course in the Certificate Program Regulatory Affairs and Compliance and Medical Device Development.
Course Description
Getting your medical product to market successfully starts before product design and does not end with the product launch. This course focuses on what is needed to successfully market products within medical device and related industries. Learn how to analyze the market, identify and understand customers and users in medical marketing industries, and provide them with value through innovation, sales and service. Case studies and insights from practicing medical product professionals enhance the application of classroom concepts.
Recommended Prerequisite: Working knowledge of the medical product industry and environment is recommended.
Instructor
Textbook Information
Textbooks for your course may be purchased from any vendor or bookseller of your choice.
Required Textbook(s):
Marketing Management 9780133856460
Optional Textbook(s):
Marketing of High Technology Products and Innovations 9780131411685
Meeting Schedule
Event Date Day Start Time End Time Location Room
START 04/03/2023 Monday --- --- Online (Access Begins) ---
END 06/11/2023 Sunday --- --- Online (Access Ends) ---