An elective course in the Certificate Program Regulatory Affairs and Compliance and Medical Device Development.
Getting your medical product to market successfully starts before product design and does not end with the product launch. This course focuses on the special considerations needed to successfully market products within medical devices and related industries. Learn how to analyze the market and what information medical marketers must maintain to make smart product decisions throughout the product development process. Understand the idiosyncrasies of the medical marketing environment and its impact on strategic and tactical marketing decisions. Gain the knowledge you need to identify and understand customers and in medical markets and provide them with value through innovation, sales and service. Case studies and insights from practicing medical product professionals enhance the application of classroom concepts.
Recommended Prerequisite: Working knowledge of the medical product industry and environment is recommended.
Mary Nash, B.A., MBA, has over 20 years of medical device marketing leadership, product management, and product launch experience. She has worked for large global companies such as Medtronic and Covidien, and was most recently Sr. Vice-president, Marketing for DenMat Holdings, a dental products manufacturer. Mary recently launched her own marketing consulting business to assist medical device businesses in reaching their goals. Her employment and engagement in the industry enables her to provide guidance, advice, and resources to those interested in learning more about medical device marketing.
Textbooks for your course may be purchased from any vendor or bookseller of your choice.
Book - ISBN: 9490135887158
Philip Kotler, Kevin Keller, A, 16 ed, Pearson
|Online (Access Begins)
|Online (Access Ends)