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Digital Marketing Tactics & Trends
An elective course in the Digital Marketing & Communications Certificate Program.
Course Description
This course takes a deep dive into the world of Digital Marketing and explores how to define and build your audience through social media promotions, search engine marketing, and website optimization. Areas of study also include mobile marketing, microsites, and how to use measurement and analytics to track conversion. Join us as we review the top Digital Marketing trends and how to apply them to your work.
Prerequisite(s): None.
NOTE: This course may have live sessions via Zoom. A device with audio and visual will be needed to participate. The following student guide provides additional resources/information on how to use and access your courses Zoom sessions.
Instructor
Textbook Information
Textbooks for your course may be purchased from any vendor or bookseller of your choice.
No textbook information is available for this course.
Meeting Schedule
Event Date Day Start Time End Time Location Room
START 05/08/2023 Monday --- --- Online (Access Begins) ---
END 06/18/2023 Sunday --- --- Online (Access Ends) ---