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Marketing Performance Optimization

An elective course in the Digital Marketing & Communications Certificate Program.

Course Description

This course will focus on sharing strategies to optimize your Marketing performance and developing executive level communication skills. Areas of study include revenue planning, applying analytics to determine return on investment, and create a bottom-line driven marketing plan. We will also explore how to incentivize marketing and sales functions within an organization and create lifetime value for customer connections.

Prerequisite(s): None.

NOTE: This course may have live sessions via Zoom. A device with audio and visual will be needed to participate. The following student guide provides additional resources/information on how to use and access your courses Zoom sessions.

  • Details
  • $750
  • May 08, 2023 to June 18, 2023
  • Delivery Mode: Online
  • Reg#: 00196
  • ID/Units: MGMT X462.84  (3.00)
    ( Section 1 )
  • Quarter: SPRING 2023


Ellen Callen has over 20 years experience in marketing and sales holding management positions in both domestic and international companies. Her experiences cover many startup ventures as well as Fortune 500 companies such as Western Digital. Currently she is involved in her own startup venture and consults with small to mid-size local companies. Ms. Callen graduated with honors majoring in Business Management and completed her MBA in Finance at Pepperdine University. Ms. Callen has lectured on sales and marketing for the past 13 years.

Textbook Information

Textbooks for your course may be purchased from any vendor or bookseller of your choice.

Required Textbook(s):

Market-Based Management
Book - ISBN: 8120338960
Best, R., 5 ed, Harvard Business Publishing Course Pack

Meeting Schedule

EventDateDayStart TimeEnd TimeLocationRoom
START05/08/2023Monday------Online (Access Begins)---
END06/18/2023Sunday------Online (Access Ends)---