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Marketing Performance Optimization
An elective course in the Digital Marketing & Communications Certificate Program.
Course Description
This course will focus on sharing strategies to optimize your Marketing performance and developing executive level communication skills. Areas of study include revenue planning, applying analytics to determine return on investment, and create a bottom-line driven marketing plan. We will also explore how to incentivize marketing and sales functions within an organization and create lifetime value for customer connections.
Prerequisite(s): None.
NOTE: This course may have live sessions via Zoom. A device with audio and visual will be needed to participate. The following student guide provides additional resources/information on how to use and access your courses Zoom sessions.
Instructor
Textbook Information
Textbooks for your course may be purchased from any vendor or bookseller of your choice.
Required Textbook(s):
Market-Based Management 8120338960
Meeting Schedule
Event Date Day Start Time End Time Location Room
START 05/08/2023 Monday --- --- Online (Access Begins) ---
END 06/18/2023 Sunday --- --- Online (Access Ends) ---