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Integrated Marketing Communications
A required course in the Digital Marketing & Communications Certificate Program.
Course Description
This course focuses on how to build a Master Message for your brand, and discusses some of the challenges in maintaining messaging consistency across an organization. Areas of study include an introduction to Integrated Marketing Communications, strategies and tactics for messaging consistency, and how to develop content that supports your messaging plan. We will also explore how to apply the creative process to messaging, and how to achieve stakeholder buy-in.
Prerequisite(s): None.
NOTE: This course may have live sessions via Zoom. A device with audio and visual will be needed to participate. The following student guide provides additional resources/information on how to use and access your courses Zoom sessions.
Instructor
Textbook Information
Textbooks for your course may be purchased from any vendor or bookseller of your choice.
Required Textbook(s):
Advertising and Promotion: An Integrated Marketing Communications Pers 9781259548147
Meeting Schedule
Event Date Day Start Time End Time Location Room
START 03/27/2023 Monday --- --- Online (Access Begins) ---
END 05/07/2023 Sunday --- --- Online (Access Ends) ---