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Dynamic Product Management
A required course in the Digital Marketing & Communications Certificate Program.
Course Description
This course will introduce students to the Product Management Lifecycle, and help to develop an understanding of the role of Marketing in business planning and product development. Areas of study include: the 6-step lean product process, product-market fit, brand management, comparative analysis, and production of a pro forma.
Prerequisite(s): None.
This course may have live sessions via Zoom. A device with audio and visual will be needed to participate. The following student guide provides additional resources/information on how to use and access your courses Zoom sessions.
Instructor
Textbook Information
Textbooks for your course may be purchased from any vendor or bookseller of your choice.
Required Textbook(s):
The Lean Product Playbook 9781118961025
Meeting Schedule
Event Date Day Start Time End Time Location Room
START 05/08/2023 Monday --- --- Online (Access Begins) ---
END 06/18/2023 Sunday --- --- Online (Access Ends) ---