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Marketing Research & Strategy Planning
A required course in the Digital Marketing & Communications Certificate Program.
Course Description
This course will help students develop an understanding of the complexities organizations face in developing, establishing, and implementing marketing strategies in both domestic and international markets. Areas of study include: marketing research, the nuances between B2C and B2B marketing, segmentation, selection of appropriate marketing channels, overview of global marketing, and the technologies used throughout the marketing process.
Prerequisite(s): None.
This course may have live sessions via Zoom. A device with audio and visual will be needed to participate. The following student guide provides additional resources/information on how to use and access your courses Zoom sessions.
Instructor
Textbook Information
Textbooks for your course may be purchased from any vendor or bookseller of your choice.
No textbook information is available for this course.
Meeting Schedule
Event Date Day Start Time End Time Location Room
START 03/27/2023 Monday --- --- Online (Access Begins) ---
END 05/07/2023 Sunday --- --- Online (Access Ends) ---