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Fundamentals of Digital Marketing for Business and Administrators
A required course in the Business Administration certificate program.
Course Description
Learning how to connect with prospective customers in today’s digital environment can be a task. The digital marketing environment is constantly evolving. Learn the fundamentals of digital marketing, and learn how to develop, implement and manage a successful digital marketing strategy that will increase visibility of your brand or company as a business professional.
Instructor
Textbook Information
Textbooks for your course may be purchased from any vendor or bookseller of your choice.
Required Textbook(s):
Digital Marketing Strategy: An Integrated Approach to Online Marketing 9780749484224
Meeting Schedule
Event Date Day Start Time End Time Location Room
START 04/10/2023 Monday --- --- Online (Access Begins) ---
END 05/28/2023 Sunday --- --- Online (Access Ends) ---