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Fundamentals of Digital Marketing for Business and Administrators
This is a required course in the Business Administration Certificate Program.
Course closed to new registrations: Call ( 949 ) 824-5414 for more information or sign up below to be notified when this course becomes available.
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Course Description
Learning how to connect with prospective customers in today’s digital environment can be a task. The digital marketing environment is constantly evolving. Learn the fundamentals of digital marketing, and learn how to develop, implement and manage a successful digital marketing strategy that will increase visibility of your brand or company as a business professional.
Instructor
Tim Callen, M.B.A., has been involved in high tech for over 20 years, with over 13 years of high tech marketing experience. He has had direct experience with multiple aspects of Internet technology and marketing, including website definition, development, design, deployment, and ongoing marketing efforts. His experience includes development and deployment of online e-commerce solutions. Callen has served in a consultant capacity for a number of companies in various industries in support of their web initiatives.
Textbook Information
Textbooks for your course may be purchased from any vendor or bookseller of your choice.
Required Textbook(s):
Digital Marketing Strategy: An Integrated Approach to Online Marketing Book - ISBN: 9780749484224 Simon Kingsnorth, 2 ed, Kogan Page
Meeting Schedule
Event Date Day Start Time End Time Location Room
START 09/25/2023 Monday --- --- Online (Access Begins) ---
END 11/12/2023 Sunday --- --- Online (Access Ends) ---