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Fundamentals of Digital Marketing for Business and Administrators

A required course in the Business Administration certificate program.

Course Description

Learning how to connect with prospective customers in today’s digital environment can be a task. The digital marketing environment is constantly evolving. Learn the fundamentals of digital marketing, and learn how to develop, implement and manage a successful digital marketing strategy that will increase visibility of your brand or company as a business professional.

  • Details
  • $630
  • April 10, 2023 to May 28, 2023
  • Delivery Mode: Online
  • Reg#: 00045
  • ID/Units: MGMT X488  (2.00)
    ( Section 1 )
  • Quarter: SPRING 2023


Tim Callen, M.B.A., has been involved in high tech for over 20 years, with over 13 years of high tech marketing experience. He has had direct experience with multiple aspects of Internet technology and marketing, including website definition, development, design, deployment, and ongoing marketing efforts. His experience includes development and deployment of online e-commerce solutions. Callen has served in a consultant capacity for a number of companies in various industries in support of their web initiatives.

Textbook Information

Textbooks for your course may be purchased from any vendor or bookseller of your choice.

Required Textbook(s):

Digital Marketing Strategy: An Integrated Approach to Online Marketing
Book - ISBN: 9780749484224
Simon Kingsnorth, 2 ed, Kogan Page

Meeting Schedule

EventDateDayStart TimeEnd TimeLocationRoom
START04/10/2023Monday------Online (Access Begins)---
END05/28/2023Sunday------Online (Access Ends)---