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Marketing Research & Strategy Planning

A required course in the Digital Marketing & Communications Certificate Program.

Course Description

This course will help students develop an understanding of the complexities organizations face in developing, establishing, and implementing marketing strategies in both domestic and international markets. Areas of study include: marketing research, the nuances between B2C and B2B marketing, segmentation, selection of appropriate marketing channels, overview of global marketing, and the technologies used throughout the marketing process.

Prerequisite(s): None.

NOTE: This course may have live sessions via Zoom. A device with audio and visual will be needed to participate. The following student guide provides additional resources/information on how to use and access your courses Zoom sessions.

  • Details
  • $750
  • April 01, 2024 to May 12, 2024
  • Delivery Mode: Remote
  • Reg#: 00217
  • ID/Units: MGMT X462.81  (3.00)
    ( Section 1 )
  • Quarter: Spring 2024


Steve Fritzenkotter, M.B.A., is a business management professional, responsible to the development and implementation of organizational, marketing and sales strategies for large and small companies. His education includes a Masters of Business Administration with an emphasis in Marketing. He is a regular contributor in sales industry publications. Fritzenkotter teaches regularly at the University of Phoenix and Ashford University. In addition, he is an Adjunct Professor of Business of Cal State University, San Marcos.

Textbook Information

Textbooks for your course may be purchased from any vendor or bookseller of your choice.

No textbooks are required for this course.

Meeting Schedule

EventDateDayStart TimeEnd TimeLocationRoom
START04/01/2024Monday------Online (Access Begins)---
END05/12/2024Sunday------Online (Access Ends)---