Prescriptive Analytics: Digital Decisioning

A required course in the Data Analytics for Business Certificate Program.

Organizations are turning data into action by using prescriptive analytics to provide recommended actions to achieve business goals. This course explores the best practices to use when determining business goals. Students will discover the right types of questions to ask when defining objectives, review and evaluate prescriptive models in practice, and discuss the relationship between customer service, profitability, and operational efficiency to explore how business decisions can involve tradeoffs between business goals and constraints.