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Marketing Research & Strategy Planning

A required course in the Digital Marketing & Communications Certificate Program.

Course closed to new registrations: Call ( 949 ) 824-5414 for more information or sign up below to be notified when this course becomes available.×

Course Description

This course will help students develop an understanding of the complexities organizations face in developing, establishing, and implementing marketing strategies in both domestic and international markets. Areas of study include: marketing research, the nuances between B2C and B2B marketing, segmentation, selection of appropriate marketing channels, overview of global marketing, and the technologies used throughout the marketing process.

This online course may include live webinars using an online meeting software called Zoom. The dates of these webinars would be determined during the first week of class. All webinars will be recorded and posted on the course website for those who cannot participate in the live sessions.

  • Be notified when this class becomes available!

  • Details
  • $750
  • June 20, 2022 to July 31, 2022
  • Delivery Mode: Online
  • Reg#: 00198
  • ID/Units: MGMT X462.81  (3.00)
    ( Section 1 )
  • Quarter: SUMMER 2022


Steve Fritzenkotter, M.B.A., is a business management professional, responsible to the development and implementation of organizational, marketing and sales strategies for large and small companies. His education includes a Masters of Business Administration with an emphasis in Marketing. He is a regular contributor in sales industry publications. Fritzenkotter teaches regularly at the University of Phoenix and Ashford University. In addition, he is an Adjunct Professor of Business of Cal State University, San Marcos.

Textbook Information

Textbooks for your course may be purchased from any vendor or bookseller of your choice.

No textbook information is available for this course.

Meeting Schedule

EventDateDayStart TimeEnd TimeLocationRoom
START06/20/2022Monday------Online (Access Begins)---
END07/31/2022Sunday------Online (Access Ends)---