Introduction to Analyzing Data for Business Goals

A required course in the Data Analytics for Business Certificate Program.

Advancements in technology have made data easily available for use. This introductory analytics course starts with an overview of data analytics to introduce the different types of data and fundamental concepts behind collecting, storing, and analyzing data. A survey of the different types of analytics (descriptive, diagnostic, predictive, and prescriptive) will provide insight on how each type can be applied to derive the most benefit from available data. Use cases will be discussed to evaluate best-practices and lessons learned.