An elective course in the Digital Marketing & Communications Certificate Program.
This course takes a deep dive into the world of Digital Marketing and explores how to define and build your audience through social media promotions, search engine marketing, and website optimization. Areas of study also include mobile marketing, microsites, and how to use measurement and analytics to track conversion. Join us as we review the top Digital Marketing trends and how to apply them to your work.
This online course may include live webinars using an online meeting software called Zoom. The dates of these webinars would be determined during the first week of class. All webinars will be recorded and posted on the course website for those who cannot participate in the live sessions.
Tim Callen, M.B.A., has been involved in high tech for over 20 years, with over 13 years of high tech marketing experience. He has had direct experience with multiple aspects of Internet technology and marketing, including website definition, development, design, deployment, and ongoing marketing efforts. His experience includes development and deployment of online e-commerce solutions. Callen has served in a consultant capacity for a number of companies in various industries in support of their web initiatives.
Textbooks for your course may be purchased from any vendor or bookseller of your choice.
No textbooks are required for this course.
|Event||Date||Day||Start Time||End Time||Location||Room
|START||06/21/2021||Monday||---||---||Online (Access Begins)||---
|END||08/01/2021||Sunday||---||---||Online (Access Ends)||---