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Marketing Performance Optimization

An elective course in the Digital Marketing & Communications Certificate Program.

Course Description

This course will focus on sharing strategies to optimize your Marketing performance and developing executive level communication skills. Areas of study include revenue planning, applying analytics to determine return on investment, and create a bottom-line driven marketing plan. We will also explore how to incentivize marketing and sales functions within an organization and create lifetime value for customer connections.

This online course may include live webinars using an online meeting software called Zoom. The dates of these webinars would be determined during the first week of class. All webinars will be recorded and posted on the course website for those who cannot participate in the live sessions.

  • Details
  • $730
  • August 02, 2021 to September 12, 2021
  • Delivery Mode: Online
  • Reg#: 00225
  • ID/Units: MGMT X462.84  (3.00)
    ( Section 1 )
  • Quarter: SUMMER 2021


Ellen Callen has over 20 years experience in marketing and sales holding management positions in both domestic and international companies. Her experiences cover many startup ventures as well as Fortune 500 companies such as Western Digital. Currently she is involved in her own startup venture and consults with small to mid-size local companies. Ms. Callen graduated with honors majoring in Business Management and completed her MBA in Finance at Pepperdine University. Ms. Callen has lectured on sales and marketing for the past 13 years.

Textbook Information

Textbooks for your course may be purchased from any vendor or bookseller of your choice.

Required Textbook(s):

Book - ISBN: 8120338960
Best, R., 5 ed, Harvard Business Publishing Course Pack

Meeting Schedule

EventDateDayStart TimeEnd TimeLocationRoom
START08/02/2021Monday------Online (Access Begins)---
END09/06/2021Monday------Online (Access Ends)---