An elective course in the Digital Marketing & Communications Certificate Program.
This course will focus on sharing strategies to optimize your Marketing performance and developing executive level communication skills. Areas of study include revenue planning, applying analytics to determine return on investment, and create a bottom-line driven marketing plan. We will also explore how to incentivize marketing and sales functions within an organization and create lifetime value for customer connections.
This online course may include live webinars using an online meeting software called Zoom. The dates of these webinars would be determined during the first week of class. All webinars will be recorded and posted on the course website for those who cannot participate in the live sessions.