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Digital Marketing Tactics & Trends

An elective course in the Digital Marketing & Communications Certificate Program.

Course closed to new registrations: Call ( 949 ) 824-5414 for more information or sign up below to be notified when this course becomes available.×

Course Description

This course takes a deep dive into the world of Digital Marketing and explores how to define and build your audience through social media promotions, search engine marketing, and website optimization. Areas of study also include mobile marketing, microsites, and how to use measurement and analytics to track conversion. Join us as we review the top Digital Marketing trends and how to apply them to your work.

You may access your online course by 12pm (noon) Pacific Standard Time on the start date through your UCI DCE web account at Select “My Account,” then “My Courses” from the menu on the left, and lastly “Access Canvas” to access your online course. Instruction begins promptly on the start date. If you enrolled on or after the start date, you may access your online course two hours from the time of your enrollment. If you have any problems, please contact UCI DCE Student Services at 949-824-5414 or

  • Be notified when this class becomes available!

  • Details
  • $730
  • March 29, 2021 to May 09, 2021
  • Delivery Mode: Online
  • Reg#: 00239
  • ID/Units: MGMT X462.85  (3.00)
    ( Section 1 )
  • Quarter: SPRING 2021


Tim Callen, M.B.A., has been involved in high tech for over 20 years, with over 13 years of high tech marketing experience. He has had direct experience with multiple aspects of Internet technology and marketing, including website definition, development, design, deployment, and ongoing marketing efforts. His experience includes development and deployment of online e-commerce solutions. Callen has served in a consultant capacity for a number of companies in various industries in support of their web initiatives.

Textbook Information

Textbooks for your course may be purchased from any vendor or bookseller of your choice.

No textbooks are required for this course.

Meeting Schedule

EventDateDayStart TimeEnd TimeLocationRoom
START03/29/2021Monday------Online (Access Begins)---
OL-LEC04/07/2021Wednesday5:30 PM7:00 PMZoom---
OL-LEC04/19/2021Monday5:30 PM7:00 PMZoom---
OL-LEC04/26/2021Monday5:30 PM7:00 PMZoom---
END05/09/2021Sunday------Online (Access Ends)---