A required course in the Digital Marketing & Communications Certificate Program.
Course closed to new registrations:
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This course focuses on how to build a Master Message for your brand, and discusses some of the challenges in maintaining messaging consistency across an organization. Areas of study include an introduction to Integrated Marketing Communications, strategies and tactics for messaging consistency, and how to develop content that supports your messaging plan. We will also explore how to apply the creative process to messaging, and how to achieve stakeholder buy-in.
Gary Szenderski, B.S., is a branding specialist, internationally acclaimed as an expert on the subject. Mr. Szenderski frequently speaks and writes on the topic of emerging brands and companies in transition - Brand or line extensions, new product launches, market development, going public etc. He also conducts planning and marketing seminars for owners of any business facing expansion and other change related issues. Gary's experience includes DHL, FOX Broadcasting, T-Mobile, and Samsung. In addition, Gary is a published author and holds a B.S. Communication from the University of Toledo.
Textbooks for your course may be purchased from any vendor or bookseller of your choice.
ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERS
Book - ISBN: 9781259548147
Belch, G. & Belch, M., 11 ed, McGraw-Hill Education
|Event||Date||Day||Start Time||End Time||Location||Room
|START||03/29/2021||Monday||---||---||Online (Access Begins)||---
|END||05/09/2021||Sunday||---||---||Online (Access Ends)||---