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Introduction to Analyzing Data for Business Goals

A required course in the Data Analytics for Business Certificate Program.

Course closed to new registrations: Call ( 949 ) 824-5414 for more information or sign up below to be notified when this course becomes available.×

Course Description

Advancements in technology have made data easily available for use. This introductory analytics course starts with an overview of data analytics to introduce the different types of data and fundamental concepts behind collecting, storing, and analyzing data. A survey of the different types of analytics (descriptive, diagnostic, predictive, and prescriptive) will provide insight on how each type can be applied to derive the most benefit from available data. Use cases will be discussed to evaluate best-practices and lessons learned.

Prerequisites: None.

NOTE: This course will have live sessions via Zoom on Wednesdays, 8:00pm-8:30pm PST. A device with audio and visual will be needed to participate. The following student guide provides additional resources/information on how to use and access your courses Zoom sessions.

NOTE: This course requires Microsoft Excel. Additional information will be provided on the course page once the course begins.

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  • Details
  • $805
  • April 05, 2021 to May 30, 2021
  • Delivery Mode: Online
  • Reg#: 00183
  • ID/Units: I&C SCI X425.90  (2.00)
    ( Section 1 )
  • Quarter: SPRING 2021


Dr. Dursun Delen is the holder of Spears Endowed Chair in Business Administration, Patterson Family Endowed Chair in Business Analytics, Director of Research for the Center for Health Systems Innovation, and Regents Professor of Management Science and Information Systems in the Spears School of Business at Oklahoma State University (OSU). Dr. Delen has over 30 years of experience in analytics and data science both as a business consultant and university professor. Prior to his academic tenure, he worked for a privately-owned research and consultancy company as a research scientist for five years, during which he led a number of decision support, information systems and advanced analytics related research projects funded by federal agencies including DoD, NASA, NIST and DoE. Dr. Delen has published more than 150 peer-reviewed articles and 11 books/textbooks. He is often invited to national and international conferences for keynote addresses, and companies for consultancy engagements on topics related to business analytics, data science, data/text mining, and knowledge management. He regularly serves as chair for tracks and minitracks at various business analytics and information systems conferences. Currently, he is serving on more than a dozen journal editorial boards as editor-in-chief, senior editor, associate editor, and editorial board member. He is the recipient of several research and teaching awards including the prestigious Fulbright scholar, regents distinguished teacher and researcher, and Big Data mentor awards.

Textbook Information

Textbooks for your course may be purchased from any vendor or bookseller of your choice.

No textbooks are required for this course.

Meeting Schedule

EventDateDayStart TimeEnd TimeLocationRoom
START04/05/2021Monday------Online (Access Begins)---
OL-LEC04/07/2021Wednesday8:00 PM8:30 PMZoom---
OL-LEC04/14/2021Wednesday8:00 PM8:30 PMZoom---
OL-LEC04/21/2021Wednesday8:00 PM8:30 PMZoom---
OL-LEC04/28/2021Wednesday8:00 PM8:30 PMZoom---
OL-LEC05/05/2021Wednesday8:00 PM8:30 PMZoom---
OL-LEC05/12/2021Wednesday8:00 PM8:30 PMZoom---
OL-LEC05/19/2021Wednesday8:00 PM8:30 PMZoom---
OL-LEC05/26/2021Wednesday8:00 PM8:30 PMZoom---
END05/30/2021Sunday------Online (Access Ends)---