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The Virtanza model offers students the sales skills necessary to go from the virtual classroom into a thriving sales career. Virtanza helps students explore thirteen professional sales roles and teaches the sales skill applications through real-world, employer role-play simulations. Students will explore customer relationship management (CRM), sales engagement, and sales planning to become successful in a professional sales role. These include an introduction to Salesforce and the sales engagement platform Groove used by Fortune 500 companies. Students will learn to assess their sales aptitude, competencies, and strengths to position their skills effectively for the employment market. They are placed on a career pathway toward high-level roles in sales consulting, sales management, and executive sales roles. The course’s consultative process of research, technology, relationship-building, problem-solving, and persuasion is a competitive advantage in any field.
Bernice F. Burns has more than 30 years of experience leading successful national and local sales teams at companies including Dow Jones & Thomson Reuters. As a leader at Dow Jones & Company, parent company of The Wall Street Journal, Burns led the Western regional sales team and the digital team for Careerjournal.com, the recruitment channel of WSJ.com. She also led a team to maximize revenue as Vice President of Advertising for the Los Angeles Business Journal. For four years before joining Virtanza, Burns went back to her roots as a key account sales representative at Gannett. She is currently an instructor at The Ohio State Fisher College of Business, teaching Virtanza’s Sales Readiness Course every half-semester.
Textbooks for your course may be purchased from any vendor or bookseller of your choice.
No textbook information is available for this course.
|Event||Date||Day||Start Time||End Time||Location||Room
|START||03/29/2021||Monday||---||---||Online (Access Begins)||---
|END||06/20/2021||Sunday||---||---||Online (Access Ends)||---