Fundamentals of Digital Marketing for Business and Administrators

A required course in the Business Administration Certificate Program.

With constant evolution and change within the digital environment, the prospect of connecting and engaging with prospective customers can be daunting. The purpose of this course is to introduce the fundamental concepts of Digital Marketing, helping you understand internet marketing tools and tactics. Learn how to develop, implement and manage a successful digital marketing plan that will increase visibility of your brand or company as a business professional.

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