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Medical Device Marketing

A required course in the Specialized Studeis Program in Regulatory Affairs Managment, and an elective in the Certificate Program in Medical Product Development.

Course Description

Getting your medical product to market successfully starts before product design and does not end with the product launch. This course focuses on what is needed to successfully market products within medical device and related industries. Learn how to analyze the market, identify and understand customers and users in medical marketing industries, and provide them with value through innovation, sales and service. Case studies and insights from practicing medical product professionals enhance the application of classroom concepts.

Recommended Prerequisite: Working knowledge of the medical product industry and environment is recommended.

  • Details
  • $735
  • October 04, 2021 to December 12, 2021
  • Delivery Mode: Online
  • Reg#: 00202
  • ID/Units: MGMT X445  (3.00)
    ( Section 1 )
  • Quarter: FALL 2021

Instructor


Mary Nash, B.A., MBA, has over 20 years of medical device marketing leadership, product management, and product launch experience. She has worked for large global companies such as Medtronic and Covidien, and was most recently Sr. Vice-president, Marketing for DenMat Holdings, a dental products manufacturer. Mary recently launched her own marketing consulting business to assist medical device businesses in reaching their goals. Her employment and engagement in the industry enables her to provide guidance, advice, and resources to those interested in learning more about medical device marketing.

Textbook Information

Textbooks for your course may be purchased from any vendor or bookseller of your choice.

Required Textbook(s):

MARKETING MANAGEMENT
Book - ISBN: 9780132102926
KOTLER, 14 ed, PEARSON HIGHER EDUCATION

Optional Textbook(s):

MARKETING OF HIGH-TECHNOLOGY PRODUCTS AND INNOVATIONS
Book - ISBN: 9780136049968
Jakki Mohr, Sanjit Sengupta, 3rd ed

Meeting Schedule

EventDateDayStart TimeEnd TimeLocationRoom
START10/04/2021Monday------Online (Access Begins)---
END12/12/2021Sunday------Online (Access Ends)---