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Marketing Performance Optimization

An elective course in the Digital Marketing & Communications Certificate Program.

Course Description

This course will focus on sharing strategies to optimize your Marketing performance and developing executive level communication skills. Areas of study include revenue planning, applying analytics to determine return on investment, and create a bottom-line driven marketing plan. We will also explore how to incentivize marketing and sales functions within an organization and create lifetime value for customer connections.

You may access your online course by 12pm (noon) Pacific Standard Time on the start date through your UCI DCE web account at Select “My Account,” then “My Courses” from the menu on the left, and lastly “Access Canvas” to access your online course. Instruction begins promptly on the start date. If you enrolled on or after the start date, you may access your online course two hours from the time of your enrollment. If you have any problems, please contact UCI DCE Student Services at 949-824-5414 or

  • Details
  • $750
  • September 20, 2021 to October 31, 2021
  • Delivery Mode: Online
  • Reg#: 00195
  • ID/Units: MGMT X462.84  (3.00)
    ( Section 1 )
  • Quarter: FALL 2021


Ellen Callen has over 20 years experience in marketing and sales holding management positions in both domestic and international companies. Her experiences cover many startup ventures as well as Fortune 500 companies such as Western Digital. Currently she is involved in her own startup venture and consults with small to mid-size local companies. Ms. Callen graduated with honors majoring in Business Management and completed her MBA in Finance at Pepperdine University. Ms. Callen has lectured on sales and marketing for the past 13 years.

Textbook Information

Textbooks for your course may be purchased from any vendor or bookseller of your choice.

No textbook information is available for this course.

Meeting Schedule

EventDateDayStart TimeEnd TimeLocationRoom
START09/20/2021Monday------Online (Access Begins)---
END10/31/2021Sunday------Online (Access Ends)---