A required course in the Digital Marketing & Communications Certificate Program.
This course focuses on how to build a Master Message for your brand, and discusses some of the challenges in maintaining messaging consistency across an organization. Areas of study include an introduction to Integrated Marketing Communications, strategies and tactics for messaging consistency, and how to develop content that supports your messaging plan. We will also explore how to apply the creative process to messaging, and how to achieve stakeholder buy-in.
This online course may include live webinars using an online meeting software called Zoom. The dates of these webinars would be determined during the first week of class. All webinars will be recorded and posted on the course website for those who cannot participate in the live sessions.
Gary Szenderski, B.S., is a branding specialist, internationally acclaimed as an expert on the subject. Mr. Szenderski frequently speaks and writes on the topic of emerging brands and companies in transition - Brand or line extensions, new product launches, market development, going public etc. He also conducts planning and marketing seminars for owners of any business facing expansion and other change related issues. Gary's experience includes DHL, FOX Broadcasting, T-Mobile, and Samsung. In addition, Gary is a published author and holds a B.S. Communication from the University of Toledo.
Textbooks for your course may be purchased from any vendor or bookseller of your choice.
No textbook information is available for this course.
|Event||Date||Day||Start Time||End Time||Location||Room
|START||09/20/2021||Monday||---||---||Online (Access Begins)||---
|END||10/31/2021||Sunday||---||---||Online (Access Ends)||---