This is a required course in the Business Administration Certificate Program.
Learning how to connect with prospective customers in today’s digital environment can be a task. The digital marketing environment is constantly evolving. Learn the fundamentals of digital marketing, and learn how to develop, implement and manage a successful digital marketing strategy that will increase visibility of your brand or company as a business professional.
Tim Callen, M.B.A., has been involved in high tech for over 20 years, with over 13 years of high tech marketing experience. He has had direct experience with multiple aspects of Internet technology and marketing, including website definition, development, design, deployment, and ongoing marketing efforts. His experience includes development and deployment of online e-commerce solutions. Callen has served in a consultant capacity for a number of companies in various industries in support of their web initiatives.
Textbooks for your course may be purchased from any vendor or bookseller of your choice.
DIGITAL MARKETING STRATEGY: AN INTEGRATED APPROACH TO ONLINE MARKETING
Book - ISBN: 9780749484224
Simon Kingsnorth, 2 ed, Kogan Page
|Event||Date||Day||Start Time||End Time||Location||Room
|START||10/18/2021||Monday||---||---||Online (Access Begins)||---
|END||12/05/2021||Sunday||---||---||Online (Access Ends)||---