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Marketing and Branding for Spa & Wellness
A required course in the Spa and Wellness Management Certificate Program.
Course Description
A strategic look at marketing and branding in the spa and wellness industries to drive revenue, develop customers and markets, increase brand presence, and successfully deliver an integrated image, promotional, and communications plan. Learn the fundamentals of developing a strategic marketing plan and the marketing process. Students will select a case study in the industry to develop a SWOT analysis, brand analysis, marketing budget, and marketing plan. Topics include branding, value propositions, unique selling propositions, and marketing performance metrics. This course will also cover customer relationship management, customer service, marketing channels, public relations, and social media. Topics will integrate services and retail in spa and wellness settings.
See enrollment confirmation for login information. Please enroll at least one week prior to the course start date.
NOTE: This course may have optional, live sessions via Zoom. The sessions will be recorded and posted for students who are not able to attend. The Zoom meeting link and password to join will be provided in the course. A device with audio and visual will be needed to participate. The following student guide provides additional resources/information on how to use and access the course’s Zoom sessions.
Instructor
Textbook Information
Textbooks for your course may be purchased from any vendor or bookseller of your choice.
No textbooks are required for this course.
Meeting Schedule
Event Date Day Start Time End Time Location Room
START 06/26/2023 Monday --- --- On-line class ---
END 09/03/2023 Sunday --- --- On-line class ---