MGMT X461.28

Writing for Marketing Campaigns

Explore the key components and techniques to strengthening writing skills and helping write effective Marketing campaigns. Study how to draft messages that intrigue and hold a reader’s interest, initiating a stated call to action. Gain an understanding of how to compose effective messages for a variety of communication mediums such as email, direct mail, public relations, advertising campaigns, and websites.

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Course
Approximate Cost TBD
Format Online
Duration TBD
Total Credits 2