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MGMT X461.79

Social Media Measurement and Evaluation

Explore how social media has become integral to marketing for many organizations, providing unprecedented opportunities to engage stakeholders and consumers in direct ways. Examine how a specific measurement and evaluation plan is necessary due to the disparate nature of the various platforms and technologies. Experience an in-depth and hands-on exploration of current trends and tools including quantitative and qualitative measurement methodologies.

Course
Approximate Tuition TBD
Format Online
Duration TBD
Total Units 2