MGMT X461.29
Optimizing the Return on Marketing
Learn how to bridge marketing and finance, utilizing analysis strategies to increase profitability through customer loyalty, marketing revenue generation, and value creation. Go beyond marketing fundamentals and delve into integrating measurement systems that quantify marketing activities in terms of revenue and return on investment. Examine the language and tools of finance to help achieve desired marketing budget allocation, and increase marketing's role and value in an organization.
Course
Approximate Cost
TBD
Format
Online
Duration
TBD
Total Credits
2