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Branding
A required course in the Marketing & Communications Certificate Program.
Course closed to new registrations: Call ( 949 ) 824-5414 for more information or sign up below to be notified when this course becomes available.
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Course Description
Cultivate a working knowledge of initiating and developing an organizational brand process, integrating strategy with communications. Examine brand theory, brand anatomy, brand lifecycles, building brands, brand integration, and online branding. Review the methods and techniques for creating and maintaining a brand from product differentiation to brand communications, and actively participate in projects that emulate the brand development process.
This online course may include live webinars using an online meeting software called Zoom. The dates of these webinars would be determined during the first week of class. All webinars will be recorded and posted on the course website for those who cannot participate in the live sessions.
Instructor
Textbook Information
Textbooks for your course may be purchased from any vendor or bookseller of your choice.
Required Textbook(s):
22 IMMUTABLE LAWS OF BRANDING 9780060007737
Meeting Schedule
Event Date Day Start Time End Time Location Room
START 04/01/2019 Monday --- --- Online (Access Begins) ---
END 05/12/2019 Sunday --- --- Online (Access Ends) ---