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A required course in the Marketing & Communications Certificate Program.

Course closed to new registrations: Call ( 949 ) 824-5414 for more information or sign up below to be notified when this course becomes available.×

Course Description

Cultivate a working knowledge of initiating and developing an organizational brand process, integrating strategy with communications. Examine brand theory, brand anatomy, brand lifecycles, building brands, brand integration, and online branding. Review the methods and techniques for creating and maintaining a brand from product differentiation to brand communications, and actively participate in projects that emulate the brand development process.

This online course may include live webinars using an online meeting software called Zoom. The dates of these webinars would be determined during the first week of class. All webinars will be recorded and posted on the course website for those who cannot participate in the live sessions.

  • Be notified when this class becomes available!

  • Details
  • $580
  • April 01, 2019 to May 12, 2019
  • Delivery Mode: Online
  • Reg#: 00317
  • ID/Units: MGMT X462.9  (2.00)
    ( Section 1 )
  • Quarter: SPRING 2019


Gary Szenderski, B.S., is a branding specialist, internationally acclaimed as an expert on the subject. Mr. Szenderski frequently speaks and writes on the topic of emerging brands and companies in transition - Brand or line extensions, new product launches, market development, going public etc. He also conducts planning and marketing seminars for owners of any business facing expansion and other change related issues. Gary's experience includes DHL, FOX Broadcasting, T-Mobile, and Samsung. In addition, Gary is a published author and holds a B.S. Communication from the University of Toledo.

Textbook Information

Textbooks for your course may be purchased from any vendor or bookseller of your choice.

Required Textbook(s):

Book - ISBN: 9780060007737

Meeting Schedule

EventDateDayStart TimeEnd TimeLocationRoom
START04/01/2019Monday------Online (Access Begins)---
END05/12/2019Sunday------Online (Access Ends)---