MGMT X461.27
Market Research and Analysis
Explore the most advanced market research methods, including the use of web-based tools, and techniques for anticipating competitive strategies in order to outmaneuver your competitors. Learn how to measure the effectiveness of your marketing program, determine any necessary changes, and implement a competitive strategy. Study the factors that impact consumer buying decisions, and learn how to affect demand for your product or service.
Course
Approximate Cost
TBD
Format
Online
Duration
TBD
Total Credits
2