MGMT X461.66
Planning and Developing Your Search Engine Marketing Strategy
Learn the technologies, techniques, and strategies required to achieve high rankings on search engines, and why search engine marketing is one of the most cost-effective promotional strategies available. Compare and contrast organic search engine optimization practices with pay-per-click strategies. Examine how to select the best methods, and create an effective search engine marketing campaign to achieve promotional goals.
Course
Approximate Cost
TBD
Format
Online
Duration
TBD
Total Credits
2