Website Optimization and Personalization

Gain an overview of methods, technologies and strategies for improving the performance of websites and other online properties. Explore how effective site optimization and personalization programs improve the relevance of content and increased online engagement to yield positive returns. Learn techniques to avoid common obstacles to optimizing conversion, as well as the primary components of an effective site optimization program including: A/B and multivariate testing, audience segmentation and experience personalization via content targeting and recommendations.