Online Analytics and Measurement

Explore key online analytics and measurement principles for understanding the performance of websites, social media campaigns, mobile applications, online video, and other online marketing investments. Learn how analytics can help effectively identify the most profitable paths for websites by observing user behavior, and assess the metrics critical to achieving successful campaigns. Study techniques and best practices for measuring and interpreting data, developing analysis and effective reporting, segmenting visitor information for improved experiences, and identifying the key performance indicators which can drive proven business return on investment.