MGMT X426.4

Spa Marketing and Branding

A strategic look at spa marketing and branding to drive revenue, develop new customers and markets, develop the brand presence and message, create an image, deliver promotions and communicate with the world. This course includes the fundamentals of developing a strategic marketing plan and the marketing process to include situational analysis; developing marketing strategy and the 4 P's of the Market Mix. Students will select a case study spa and develop a SWOT analysis, conduct a brand analysis, prepare a marketing budget and a marketing plan for their selected spa. Branding, establishing value propositions, unique selling propositions and the application of market analysis are included in this spa marketing class. Additional topics include marketing performance metrics, customer retention, customer relationship management, collateral development, marketing channels, public relations and social media.

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Course
Approximate Cost TBD
Format Online
Duration TBD
Total Credits 2.5