MGMT X461.75

Social Media Essentials

Explore and utilize techniques for making Social Media an integral component of organizational marketing campaigns, serving as both listening and outreach tools for building brand awareness and promoting business. Investigate social tools, including internet forums, message boards, blogs, wikis, podcasts, picture sharing, video sharing, and social networking to learn how to leverage social media as a powerful alternative to traditional interruptive advertising. Create and present a written plan for achieving business goals through the use of a social media marketing campaign.

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Course
Approximate Cost TBD
Format Online
Duration TBD
Total Credits 2