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Customer Engagement Management in Spa Industry
An elective course in the Spa and Hospitality Management Certificate Program.
Course closed to new registrations: Call ( 949 ) 824-5414 for more information or sign up below to be notified when this course becomes available.
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Course Description
Learn various techniques for effectively and successfully dealing with customers. Find out how to engage with customers and understand their needs and desires. This course also focuses on the key customer service success factors necessary for capturing and retaining a profitable customer base and outperforming the competition. Customer intensive, the spa industry merges the service economy with the experience economy in new service models designed to constantly exceed customer expectations. Topics include: definition of quality customer service, cost of service and its link to profit, secrets of best service providers, communication strategies, conflict resolution and crisis management.
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Instructor
Textbook Information
Textbooks for your course may be purchased from any vendor or bookseller of your choice.
Required Textbook(s):
CUSTOMER SERVICE 9780135063972
Meeting Schedule
Event Date Day Start Time End Time Location Room
START 04/10/2017 Monday --- --- Online (Access Begins) ---
END 05/14/2017 Sunday --- --- Online (Access Ends) ---