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Introduction to the Spa Industry, Services and Treatments
A required course in the Spa and Hospitality Management Certificate Program.
Course closed to new registrations: Call ( 949 ) 824-5414 for more information or sign up below to be notified when this course becomes available.
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Course Description
Explore the evolution of the spa industry from ancient civilizations to new frontiers of convergence integrating spas, medicine, healthcare, tourism, and hospitality. From an international perspective, an overview of the industry will be provided with emphasis on current business models and positioning for future trends. Definition and market segmentation of spa categories including day, resort, medical, destination, hospital, and lifestyle management programs will be discussed as well as future industry trends and employment opportunities.
See enrollment confirmation for login information.
Instructor
Sonee Singh, MMH, has over 14 years of experience in spa and hospitality management with Four Seasons Hotels, Mandarin Oriental Hotel Group, Aromatherapy Associates and Elizabeth Arden Red Door Spa. She has a B.A. in Biology and Society and a Master of Management in Hospitality (MMH), both from Cornell University. Her combined experience has comprised of operations, marketing, finance, strategy, training and development in Asia, Europe, and The Americas. She has operated multiple units and managed large teams, taking special attention to mentor and develop managers to achieve success in the industry.
Textbook Information
Textbooks for your course may be purchased from any vendor or bookseller of your choice.
Required Textbook(s):
SPA: A COMPREHENSIVE INTRODUCTION Book - ISBN: 9780866123235 Bridgette Redman
Optional Textbook(s):
HEALTH, TOURISM AND HOSPITALITY: SPAS, WELLNESS AND MEDICAL TRAVEL Book - ISBN: 9780415638654 Smith and Puczkó, 2 ed, Routledge
Meeting Schedule
Event Date Day Start Time End Time Location Room
START 06/27/2016 Monday --- --- Online (Access Begins) ---
END 08/21/2016 Sunday --- --- Online (Access Ends) ---