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Introduction to the Spa Industry, Services and Treatments
A required course in the Spa and Hospitality Management Certificate Program.
Course closed to new registrations: Call ( 949 ) 824-5414 for more information or sign up below to be notified when this course becomes available.
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Course Description
Explore the evolution of the spa industry from ancient civilizations to new frontiers of convergence integrating spas, medicine, healthcare, tourism, and hospitality. From an international perspective, an overview of the industry will be provided with emphasis on current business models and positioning for future trends. Definition and market segmentation of spa categories including day, resort, medical, destination, hospital, and lifestyle management programs will be discussed as well as future industry trends and employment opportunities.
See enrollment confirmation for login information.
Instructor
Textbook Information
Textbooks for your course may be purchased from any vendor or bookseller of your choice.
Required Textbook(s):
SPA: A COMPREHENSIVE INTRODUCTION 9780866123235
Optional Textbook(s):
HEALTH, TOURISM AND HOSPITALITY: SPAS, WELLNESS AND MEDICAL TRAVEL 9780415638654
Meeting Schedule
Event Date Day Start Time End Time Location Room
START 06/27/2016 Monday --- --- Online (Access Begins) ---
END 08/21/2016 Sunday --- --- Online (Access Ends) ---